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May 10, 2006

Documenting Park Point Reflections

1. Describe your brainstorming + ideation process.
First we had to pick a place in Duluth that we wanted to document. Park Point was one of a few options we came up with and the one that we decided to work on. The thought of urban legends came up and we decided to make up some fictional characters that once "lived" on Park Point. To incorporate this into a 12ft long project we decided to make a map of the "old" Park Point. We needed photography, illustration and type. We used the photography as if someone took these pictures of the characters we made up... they are a bit hard to see, but thats the point... the people took these pictures in a hurry. The illustrations are then the artist representation of what these characters are. Then we added the legends so that the people looking at the map know what they are all about.
2. Describe how you worked as a team + divided the tasks of typography, photography, and illustration.
Cole was in charge of photography, Trevor was in charge of illustration, and I was in charge of typography. Cole and I went out to park point to find the images for the photos, we had to find things that looked like the characters that we thought up. Trevor did a great job on the illustrations! We all decided on a font choice and decided that we liked it as the title font as well as the main text.
3. Describe problems that came up as you worked with the physical qualities of materials and size... How did your team solve these isures?
One main problem with size was time. To do a 12 ft project it would have been nice to have a couple more weeks so that we could have had more time to brainstorm, print, and finalize. To solve printing we decided to make our project black and white and have it printed completly on one piece of paper. We wanted to have some time to do some hand coloring, however printing did not allow us this time. It turned out well though. We toar the edges to give it a more realistic feel and i think that added to the overall feel of the map.
4. Reflect on how the diverse design elements work together and create unity in the final piece.
I think we did really well on this part, we wated to document something "real" something that has already happened. Our idea at the beginning was strong and so that helped out a lot. We knew what we wanted and so we knew what direction to take. We wanted the look of an old time map. So we found a type that looks like someone had wrote it on themselves. The illustrations overlap the photos and show how the two work together. Making our photographs look crumpled matches the background that we picked for the entire project.
5. In what ways does your design generate visual or conceptual surprise?
Well living in Duluth everyone is familiar with park point. The design as a whole creates a type of surprise because it is an aspect of park point that no one knows of. The design tells about the myths of park point. But obviously these don't exist.
6. How does your work represent impeccable craftsmanship?
Well the best part of it was that we have a 12ft project that is one piece. No tileing was needed and that helps the craftmanship a ton! Overall our project rocks!

May 9, 2006

Park Point

Cole, Trevor, and I decided to document Park Point. At first we wanted to do all of Park Point, however that wasn't an option so we went with the end... past the airport. For our project we wanted to make up a map of park point that tells of some of its legends. Obviously none of them are true, as one is about a sand monster, one has to do with a Venus flytrap, and so on. The map is geared toward tourists as something they could take along with them and look at as they walked along park point. This project is 12ft long and has to be able to be hand held so we decided to turn it into a scroll. This scroll will resemble an old map… to make it look worn a texture was added to the whole thing and the pictures were crumpled up and scanned in to give some depth. The three elements that we needed for this project were photography, illustration, and type. To make all three go together on our map we used the photos to represent pictures that someone took of the "real" sand monster, flytrap, mutant rabbit, park beast, and so on. The illustrations are an artists interpretation of what they really look like and the type informs the reader of the legend. It was a good project and everyone in our group worked well together... I just wish that we would have had more time to work on it. It was quite the project to take on with only a few weeks and having to do it during finals.

May 8, 2006

Green Man


For the client project my first thought went to the Green Man Festival. As it is one of my favorite things to attend in Duluth in the summer, I thought it would be a great project to work on. Initial contact to our "client" went great. Everything seemed to fall into place until we found out they had their own artwork already. Hoping to be able to work with what they had our group decided to continue on. Too bad the artwork they gave us wasn't any good. So we each worked on our own ideas on what we thought would work well for the festival even though it wouldn't get used. My idea was to take leaves from Minnesota and create a "man" out of them. I wanted it to have a hand-drawn feel. The T-Shirt was created to look like a vintage shirt that just contained image. I wanted people to see it and inquire as to what it is for. I didn't want to use any type. The CD cover has the same idea but not to be quite so vintage as it is not clothing. I wanted to emphasize the image and have little text. Over all the project went ok, it taught me a lot about working with a client and how it won't always work out. It was most frustrating because our client was very open to our ideas and seemed excited about it but then all of a sudden wasn't. Setting up meetings didn't always work out but it is hard to get everyone's schedules to match up. I think the worst part was all the running around I had to do and all of the emailing I did and then have the client just stop responding. I just hope the next people I have to work with are a little more professional.


If anyone is looking for a new portfolio I found a site that had some nice ones that are a little bit unique but not too extreme.



Green Box Project

Describe the challenge:
To come up with a green design solution to fit into a wooden box that is 14.25 x 3.25.

Describe your creative process:
I wanted my green design box to both eco-friendly as well as contianing healthy contents. Something that I have been interested in lately is green tea and its health benifits as well as the benifits of buying organic foods. After I came up with my concept I needed to figure out how to make it work in such a small box, and that is where the samples came in. There are so many different green teas out there that I thought it would be a good idea to havea sample box that also contained a book that tells you some of the benifits of drinking green tea.

Describe your solution:
I found small metal containers to display the tea that fit perfectly side by side into the box. In those boxes I added organic loose leaf tea. Some contained fruit flavors and others were some of the best known tea qualities. Then I found tea bags that were able to be reused to help go into the green design element. After finding the kinds of tea I made a booklet containing the different types and a little information on each one. I also wanted to inform the consumer about the benifits of drinking green tea so I added that in the booklet as well.

List the box contents + design elements:
The box contains 9 round 1.5in metal containers with clear plastic lids that display each ones contents. Three cotton bags each containing a green string to close them shut with an attached metal leaf charm. A booklet that is 11 x 3.25 that contains information on each tea, the health benifits of the tea, recipes that use green tea, and more uses for green tea. The design of the booklet is tied together by the use of the hand scetched tea leaf, the sage green accents, and the use of gill sans type. The book is bound together with green eyelets and the same emerald green waxy flax use for the cotton bags.

Outline the green design features:
Organic Loose Leaf Green Tea
Tamarack Paper
Reusable Cotton Bags that contain no color dyes.
Containers holding the green tea are reusable.
Use of Milk Paint

List specific eco-friendly materials used in this project:
Milk Paint - home made, chemically safe; can be found at the Green Mercantile $9.95/pint
Organic Green Tea - Whole Foods Co-op price varies depending on kind from $17-$45 per lb
Flower Valley Reusable Cotton Bags; Whole Foods Co-op $1. 80 for 3
Closed Loop Tamarack 75# text; the Green Mercantile $5.50 for 100

May 6, 2006


I wasn’t all that impressed with this article. “Beautility? the union of beauty and utility, the convergence of ethics and aesthetics. The author Tucker Viemeister states “beautility is the number-one criteria for good design.? I think that it’s obvious that as designers we want to create something that has a purpose and that looks good. I don’t know of any designer that wants to make something ugly. I think mostly that this article states what we already know, “Designers are key players in the beauty business.? However when it was stated “Americans make beauty a second-class priority. “ I feel that it is only half true. Granted we aren’t going to tell people we only like them because they look good, and many Americans do put of beauty/rewards till after the dirty work gets done. Like eating dessert after dinner, allowing yourself to go have a drink if you had a hard day, you have to wait to go on vacation until you have enough money and you have to work for that money. But in terms of design and art I believe that people put beauty first and they aren’t afraid to say so. I can’t imagine anyone going out to buy a painting and buying one they only kind of like because they felt bad at saying one was better than another. I suppose overall the article made sense but maybe went a little far in saying “It’s our obligation to our civilization and, indeed, to all living things to do better design!?