The phenomena I researched in the media was that of moms. Society has so many expectations and images of moms and there are several options for the type of mom one can be - some more acceptable than others. Overall though, mothers are generally portrayed as nurturing and loving, protecting their children no matter what. Overall I found about 12 mom types in the media. None of these varieties are necessarily independent as most moms portrayed are actually a combination of several.
First there is the typical 1950’s Donna Reed style nurturing mom. These moms ran rampant in the “golden age� of television. Any family show had the mom with the apron, dinner ready at 5:30 as Dad walked in the door, sheets pressed, house clean, smile on her face image of family bliss. Today those images are harder to come by. The traditional mom of the 50’s has been replaced by moms like Debra on Everybody Loves Raymond. Like her earlier influences, Debra stays home to take care of the children and household responsibilities. Unlike her earlier role models, Debra is not great at cooking or cleaning, complains to her husband, rarely has dinner ready as he walks in the door, and has a large influence on family matters. Why - she even handles most of the bills. She is presented as a more modern version of this typical nurturing mom, but she is not always smiling and very little in her home is pressed or clean.


In this same show is the over-the-top nurturing mom. This mom is in everyone’s affairs and is constantly poking in business “for the best of her child� If this mother is at fault of anything it is admittedly her love for her children. The very same show, Everybody Loves Raymond has the perfect example of this sort of mom in Raymond’s mother Marie. She constantly goes over the top, finding blame in everyone but herself or her children for the outcome of day to day events. Usually her daughter-in-law or husband is to blame in her mind. Everything Debra does, Marie does better and she is sure to point this out to anyone who will listen. There are other examples of this mom in media, but she seems to take the cake.
This over-the-top nurturing can turn into control - where the control freak mom wants to have a say in everything their child does. The movie Monster -In-Law shows this quite well as Jennifer Lopez’s character is to marry the son of Jane Fonda’s character. Fonda manipulates her way into every aspect of her son’s life. She is so afraid of losing the control she has always felt she had over her son to another woman (Lopez) that she goes to unrealistic extremes. In the end the two come to a compromise with Lopez
acknowledging that his mother will always have a place. Fonda though grapples with control throughout the film. Another example of control freak moms in seen in the Bravo reality show The Real Housewives of Orange COunty. Numerous times in this show the moms come right out and state that if their children do not do what is expected they will cut off the “only control they still have over their children - money.� They say this, they mean it, and they will do it. The children know it too so the control of the moms is very real in this series.
These control moms also seem to be the “do-it-all-I-will-conquer-the-world� moms. These moms try to have it all - a happy marriage, successful career, well-adjusted children, a beautiful clean home, an active social life, a great body, and anything and everything else a woman may want in this world. The Real Housewives of Orange County are these moms, Fonda’s character is this mom, and Jamie Lee Curtis’s character in Freaky Friday is this mom before the “switch� and she is forced to lighten up to function in her teen’s world. These moms run ragged trying to do it all. They are insane multi-taskers who never slow down but go-go-go in order to accomplish it all. Who said having children should hold you back - not these moms. In society, many moms try to achieve this and at times are successful but are always going to fail in moments because no one can do or be everything all of the time.

The result of the do-it-all mom is the frazzled mom. The mom who has too much on their plate and never seems to get things right. This mom is always on the go but is never getting anywhere. Goldie Hawn’s character in Overboard was this mom - until she figured things out. Tina Fey’s American Express commercials in magazines portrays this mom. Another example of the frazzled mom is Toni Collette’s character in The Sixth Sense. She is clearly lost as a parent and financial provider throughout the movie, really not having any idea where to turn. Erin Brokovich has moments where she is frazzled as she tries to “do-it-all� but often falls short. The frazzled mom usually loses something in the process - for Hawn it is her pretentiousness, for Brokovich it is her relationship, for Roseanne Barr it is time for herself. regardless of what is lost, the manic frazzled struggle remains as day to day the impossible is accomplished.
Then we have the mom who doesn’t just give up one or two things, she gives it all up in the name of motherhood. The “selfless mom� can be seen in many older movies and images. The Christmas Story mom is so selfless about getting her family a great meal that she herself is never able to sit down and eat. Sally Field could make a career out of playing the selfless mom role in movies (wait, she does). In Steel Magnolias Field’s character goes so far as to give her daughter a kidney without any hesitation. In Forest Gump, Sally Field’s character mom is so selfless she gives her whole self - body included - to the man in charge of deciding if young Forrest can attend his school. Forrest is sent outside as the audience hears groans and bed squeaks...apparently her performance is impressive and the man is satisfied, for Forrest is accepted. Ahh-the things women will do for their children...

The compromising mom is the peacekeeper of the family. Movies like Christmas Vacation when the mom is constantly trying to keep things “happy� during the holidays, as well as The Christmas Story where the mom keeps a secret about her sons fight from the father in order to avoid conflict show the mom doing what she must to keep smiles on the faces of her family members. Home Improvement does this a bit more realistically as Jill and Tim go back and forth, Jill usually trying to explain either her sons or her husband’s perspective on the matter at hand.
When moms compromise a great deal, especially with their children, they can begin to take on the role of the “friend� mom. This friend mom is played well by Diane Keaton in such movies as As Good As it Gets and Father of the Bride I and II. A more recent example of a friend mom can be seen in teh movie Stepmom with Julia Roberts and Susan Surandon. Roberts, in the position of stepmom takes the role of friend to try to get closer to her soon-to-be step children. Surandon’s character is usually a stark contrast but at times plays the friend role (takes her daughter to a concert on a school night) to also try to get closer to her children.

There are also extreme roles of moms portrayed. These roles dangle between heroic and crazy. In the movie The Missing, starring Cate Blanchet and Tommy Lee Jones, a mother travels across country with her estranged father and younger daughter in hopes to save her oldest daughter from kidnappers attempting to sell her on the black market. She goes to dangerous lengths to save her child. Much the same degree is Jodi Foster in Flight Plan. She goes against everyone on the plane and tears the plane apart in order to save her child. Jodi Foster plays this extreme parent role in Panic Room as well. A less extreme version of the savior mom is in the Home Alone movies when the mom repeatedly travels across country to reunite with her forgotten troublemaking son. She too chooses paths she would not normally travel in order to save her child.
The three remaining moms, the evil, distant, and absent mom are harder to come by but still present in the media which sends a strong message about these images.
The evil mom puts her own needs and wants before her child’s - which culture dictates to be unnatural. Mommy Dearest is an old classic that clearly demonstrates a troubled evil mom. The only other evil mom discovered in the time searching is in the movie Barbie - The Island Princess. In this movie the mom wants revenge on a family that robbed her of money and title so she has a daughter with the plan to have that daughter marry the prince and steal back what is “rightfully hers.� The mom raised the daughter to be a princess, not ever caring about what makes the daughter happy or what the daughter may want. This lengthy elaborate plan does not work and the daughter, whose very birth was to execute revenge, turns out to be a beautiful, well-adjusted young lady...interesting.
The distant mom is usually also quite wealthy in the media. The examples found include Two and a Half Men, Dharma and Greg, even Friends has distant moms. These moms seem more concerned with things other than their children - again something that is viewed very negatively in society. In the older movie Prince of Tides, the mom, after living through a terrible ordeal, remarries a wealthy man and distances herself from her children. This woman is portrayed as very cold. All these moms are dressed impressively, well off women who are always together and seem to have little to no time for their children. They are concerned more with how their children reflect on them rather then the actual well being of their child.
The last category is the absent mom. Disney movies are strongly lacking positive female role models for all their young princesses. Of the 44 movies that are considered classics by Disney, 4 have moms (Mulan, Peter Pan, Black Cauldron, and Sleeping Beauty); 7 animal movies have moms present, 2 have evil step-moms, and the rest are motherless with many fathers present. Of the four movies that do have moms, the moms are very much background characters that either send their daughters away(Black Cauldron and Sleeping Beauty) or don’t know what to do with their daughters (Mulan and Peter Pan).
Overall, the various images of moms in the media do not paint a great picture for young ladies or anyone to really follow. Media does generally portray extremes, but one would think that somewhere a more mainstream mom would exist. 
I must admit I do not watch much television, but what I do see is either series that are missing mom roles, have distant mom roles, or the do it all moms that never have a bad hair day let alone a dinner flop or child outburst. Perhaps Debra on Everybody Loves Raymond or Jill on Home Improvement are as close as TV will get to something more “normal� - my definition of normal anyhow. Actually, I believe Mrs. Weasly of Harry Potter fame is perhaps the closest to a “normal� mom as I have seen in years...and she is a witch.