My initial thought, before I visited any of the sites listed, was that of "who cares! men can do it, what's so wrong with women going for the younger men?" SO MUCH. The problem isn't so much about older women going for younger men, but it's the way in which it's not only portrayed, but how it's sold to women (and men) as an over sexualized and disgusting way.
www.urbancougar.com
While this site seems fairly harmless initially, soon it was easy to see how horrible it really was. First of all, it's perpetuating and supporting the idea that in order for older women to get younger men, they must look younger than they actually are. And they must dress younger and act younger as well. You can be 60, but you must look 30, or at least portray that you strive to look 30. The women are also portrayed as being wealthy or in search of wealth, looking like plastic versions of themselves in expensive clothing.
Problem number two, and most problematic for me: the fact that it's the 'cougar' and the 'prey.' I could go into some intense depth about how problematic this is, however, I think it's relatively clear. They categorize the prey, an example of this being "The Virgin: Not an actual virgin, but rather the guy who gets the deer in the headlights look after you've made your advance. Once you've stunned him, he'll be in your bed in less than 60 seconds flat. But be careful. He may become attached. It's best you tell him to leave immediately so as not to give him the wrong idea." And then the genus of the 'cougar.' It's portrayed as a game, which I suppose cougar and prey could be seen as a game.
www.cougared.com
On this site I was introduced, by a lovely 'prey,' the term 'poacher,' which refers to a man around the same age as the 'cougar' who basically wins her over. I think turning this perfectly natural thing, the idea of an older woman and a younger man dating, into a game. A game. And one that creates a problematic relationship from the beginning. Mother-son?
Age of Love
This show also displays problematic themes. First of all, the show is based upon the premis that Mark Philippoussis will fall in love with any of the women on this dating show. With that problem out of the way, let's take a look at the fact that Philippoussis has the 'duty' of choosing between women in their 20's and women in their 40's. It has been noted (on wikipedia) that there was an unfair difference in ages where Philippoussis was only 3 years older than the oldest 20 year old but 9 years younger than the youngest 40 year old. Then, factor in the fact that he is choosing between not only individual women, but an age group of women, heck! He, of course, chose a 20-something.
Gross.