While I was looking for ads about women on YouTube I came across this one... appropriately(?) titled sexiest commercial. To start I think that this ad is representative of a lot of advertising today in which you rarely see the product they are advertising. Instead you see "sex" selling the product. This ad is suggesting that they have made an mp3 player so small you can put it down your pants while you work out and I'm guessing still be comfortable doing various exercises. As she works out, she changes the music that is being played. I had to watch twice to figure out where the product was and that the music changed as she moved her legs.
I'm not sure who would find this sexy while working out. Personally, if I am working out I don't want something down my pants. This ad, along with selling a product through sex, plays into what society wants us to believe is beautiful. Beauty is a small/fit white woman, with blonde hair, who doesn't turn red while working out, and has a gentle glow of sweat. It would be interesting to know who panasonic was trying to target with this ad. I am assuming they were attempting to attract young women with the small size of the product, however this commercial probably appeals more to a male audience.