The story about the UND men's hockey coach apologizing for his mistake had the lead shown above.
In this lead, we have the Who: (Dave Hakstol) What: (Apologized for his actions) When: (second period at Saturday's game) Where: (Mariucci Arena) in that order.
The who was detailed, giving his full name and position, while the what was very general, just calling the obscene gesture "his actions." When again was very specific, going as far as to state the score at the time, while where was also somewhat specific, since people reading the article will likely know what Mariucci Arena is.
This is a straightforward lead.