The visual artifact I choose to write about is an advertisement for Chance perfume by Chanel. I got the image from a magazine, so there is no link for it, but I will briefly describe it. There is a large bottle of perfume with a woman behind, yet almost appearing as though she is inside the bottle. Her hands, then, are reaching up and around the top of the bottle and clasping it tightly. She is about 1/3 the size of the bottle. The words in the advertisement are few. The top days, "TAKE IT!" inside the bottle it says "CHANCE CHANEL" and the bottom of the page in the least bold and smallest font says, "THE UNEXPECTED NEW CHANEL FRAGRANCE." All the words are in san serif font. When looking at the advertisement for any length of time the real focus is drawn to the woman. In this image, I believe, they are really selling her femininity and her sexuality. She is dressed in a see through long gown patterned with the outlines of white roses; also one of her straps has come undone and is flying in the wind behind her. She is wearing black lacy gloves and red lipstick. The woman is also wearing gold, slightly healed shoes with diamonds across the ankle. These are just some of the factors why I think she is a main selling point for the product. The woman is beautiful and adorned with things of wealth, which really plays at the desires of many young women in this generation. I also really like the phrase on the bottom of the page. It is something that is definitely not the focus, but if the viewer does read it, they are left wondering, "What is so unexpected about this new fragrance." The advertiser could have used a multitude of words, but they choose unexpected. This phrase gives control to the consumer to make up their mind for themselves, "what do they thing is unexpected about it?" These are some of the highlighted points I'm going to make in my paper along with the use of color. If you have any other ideas or comments let me know!