My Audience for Birthright Israel
There are two audiences that I am addressing. The first is young Jewish adults, ages 18-26. The reason why I am focusing on them as my audience is because in order for Birthright to be affective, people need to go on the trip.
The second group I am addressing are Jewish communities and philanthropists. I am focusing on them because a lot of the funding for this program comes from those who are not directly involved with Birthright, like Jewish-American philanthropists. Both are very important groups that need to be addressed so the program is not cut.