Four Loko was created in 2005 when three graduates from The Ohio State University created Phusion Projects. It is an alcoholic beverage sold in 23.5-ounce cans with 12% alcohol and also includes caffeine, taurine, and guarana, common ingredients found in energy drinks. Since Red Bull became a popular mixer, the concerns of mixing energy drinks and a depressant (alcohol) was found to be alarming. Four Loko was sold with the alcohol and energy ingredients already included, so when the drink began raising some steam in 2009, the Food and Drug Administration (FDA) started studying the effects of Four Loko and similar products.
In the last few days, Four Loko has announced they are removing the caffeine, taurine, and guarana from their drink. Was this at the request of the FDA who, a day later, announced they were in preparation to ban caffeine from all alcoholic beverages? While
Four Loko is remaining tight lipped, the pressure they were receiving from parent groups and health officials may have been enough pressure in itself.
Is Four Loko going to remain the most popular beverage on college campuses? Or is this the end of the company as we know it?