In today's market video and podcasting have become a new norm for relaying information quickly and efficiently. With the advent of personal devices such as laptops/netbooks, smart-phones, and the use of ipods digital information is growing at alarming speeds. Writing is now being transformed to mesh with this new media. No longer is information being held to print via means of books, newspapers, and magazines. Writing today is directed more in with use with these mediums in the form of scripting.
Mindspring.com has outlined an effective 10 point scripting process (http://www.mindspring.com/~mmm/10point.html).
Expanding Composition Audiences with Podcasting (Bowling Green State University)
People now are using listening and hearing as a center point to gain information. Reading is dissolving through new and faster technology. Keywording, script structure, and the use of an audience analysis is centered on creating a viable communication deliverable (Youtube video, podcast, etc.)