Once upon a time - seems like a long time ago - there were two massive companies controlling their markets: Microsoft had a death-grip on computer operating systems, browsers and office/productivity software; Barnes & Noble led the bookselling industry with stores across country and by 2000 was the second-largest online bookseller in the United States. Today, both are struggling. MS never figured out social media and their stiff-arm tactics (within the industry and with users) enraged many - along with their products that were buggy, overpriced and constant targets of spam and viral attacks. Despite deep pockets, MS has been little more than an also-ran in today's mobile, online environment. BN hasn't the deep pockets to wage a serious challenge to Amazon. MS may have the money, but no serious products to wage battle for position in the marketplace.
Perhaps it was bound to happen, money meets a poorly-funded but competent challenger to Amazon's ebook throne - and Newco was born. Details on the collaboration are still being roughed-out, but I was able to get what information is now available for a news blog on Information Today's NewsBreaks. The blog entry is "Barnes & Noble and Microsoft Form 'Newco'--A New Chapter for Ebooks" and you might want to give it a read.
Can Microsoft regain its footing and successfully move into this arena? MS was perhaps the most important proponent of electronic books in the CD-ROM era - can they recapture their mojo here? Will an infusion of much needed capital help Barnes & Noble and their Nook product take on the current champ?
The ebooks story continues to unfold.
The ebooks story will continues to unfold in the future for sure. But since the ebooks are certainly the books of tomorrow, it is not a surprising fact that two successful companies are interested in collaboration in that field.
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