Tuloko, a local start-up co-created last February by Humphrey School student, Duane Johnson (MPP '10), was recently declared the winner of the Mosaic Social Entrepreneur Division of the Minnesota Cup. The Social Entrepreneur Division of the Minnesota Cup seeks out, supports, and celebrates Minnesota's most innovative and effective social entrepreneurs and the organizations they lead. To be eligible to enter the Social Entrepreneur division, the organization must be a registered corporation that serves people in Minnesota and whose primary purpose is a social mission, rather than generating a profit.
With its slogan, "Make Everyday Black Friday," Tuloko is a website and smartphone application that provides users a list of businesses that are owned by black entrepreneurs. The site and app also list events, organizations, and historical landmarks specific to the black community. Users of this technology can write reviews of businesses in six metro areas: Minneapolis/St. Paul, Atlanta, Chicago, New York, Oakland, and Washington, DC. One goal of Tuloko is to decrease unemployment rates in black communities across the nation by gathering and sustaining support for black-owned businesses. Johnson will use the $20,000 in prize money from the Minnesota Cup to continue developing Tuloko's technology assets.