WKBT.com, December 17, 2010
"The last pre-election poll should be taken closer to the election, include the results of other polls, ask participants questions that build a rapport before asking about candidate preference, weight better by geographic region and include cell phone users."
12.17.10 WKBT Jacobs pre-election.asp.pdf
Full story:
ST. PAUL, Minn. (AP) - Two University of Minnesota professors recommend several steps with their future political polling to avoid a repeat of a poll in Minnesota governor's race that came under criticism.
The final pre-election poll by Minnesota Public Radio and the university's Humphrey Institute gave Democrat Mark Dayton a 12-point lead over Republican Tom Emmer. But Dayton ended up winning with under half of 1%age point.
Professors Lawrence Jacobs and Joanne Miller say in an internal review that the last pre-election poll should be taken closer to the election, include the results of other polls, ask participants questions that build a rapport before asking about candidate preference, weight better by geographic region and include cell phone users.
The review stresses that all political polls are a "snapshot in time" and not intended to predict the results of an election.
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