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The interactions between e-shopping and traditional in-store shopping: An application of structural equations model

Jason Cao and Frank Douma publish article in Transportation.

As the proliferation of e-commerce leads to ever greater numbers of on-line transactions, transportation planners are interested in the impacts of e-shopping on our strained transportation systems. Although the substitution effect of e-shopping is appealing, previous studies provided mixed results on its impact.

Transportation
September, 2012

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Hubert H. Humphrey Institute of Public Affairs