The Ipod Technopoly
Every individual has their own perspective on the world of technology. As we have been briefed in class, technology is â€śseeking beyond the brain,â€? where one must go past their internal networking and reach for new ideas, concepts, and unknown realities. From an unbiased perspective one can conclude that, â€śevery technology is both a burden and a blessing.â€?-Neil Postman But once influenced by the eyes of society humans develop their own perspectives of technology favoring some and avoiding others. There are millions of obvious connections between technology and the evolution of lifestyles. I shall avoid restating these obvious applications and go deeper into the mindset of the individual and their grasp for new knowledge.
As people become accustomed to new technologies inevitable problems spring up. They are then forced back to the drawing board to continue the crooked maze into an even deeper basis of thought. Freudâ€™s example states, â€śIf there had been no railway to conquer distances, my child would never have left his native town and I should need no telephone to hear his voice.â€? People are constantly trying to find new solutions. Seeking further and further beyond their domains, humans develop technologies so foreign and impressive they often become popular.
People may not want to be the same as everyone else, but new designs attract customers creating a common demand for the same object. This demand is what feeds the technopolies of today. New products appeal to people and they take steps to conform to their community without immediately realizing it. The consumers support companies, engineers, designers, etcâ€¦ who put together new and innovative ideas. Soon businesses are booming, growing progressively stronger and buying out smaller less successful organizations. Eventually a handful of companies control almost an entire network of products. The term for this gross success and control is known as a monopoly. These monopolies are nourished by new technologies. The term can be reformulated as a technopoly. What technopolies and their clients fail to conform with is that of the style of nature and its endless variety.
Technology is directly opposite the patterns of nature. Nature is free flowing, asymmetrical, and continuously changing. With technology and its attraction to consumers there is an opposition to the order of nature. No longer do humans follow the sweeping curves of natural changes but conform by means of technology. For generations it has been preached in institutions that every individual is special. But now, influenced by technology people are coming closer together and the lone natural elements are becoming less and less apparent. Technopolies have gone as far as to promote a certain body type, hair color, style, ethnicity, etcâ€¦ people now shape their bodies with technologies such as plastic surgery. The once natural human figure is being redesigned by the development of new innovative styles.
Society has been redesigned by the seekers of new ideas and innovative theories. But in this process consumers are urged to conform and become alike rather than unique and creative. Those who still manage to grasp their connection to nature and the wildness of change and difference are able to reach â€śbeyond the mindâ€? and create new ideas which will eventually feed the booming technopolies of the future.