| No Comments

My group name for class is Brainjuicers, named after this research vendor. The website is designed creatively suggesting that they also are creative in their methods. Under their "communications" tab they explain how they use measures of emotional response in their research because they found that emotional response leads to far greater effectiveness and efficiency. Brainjuicer uses technologies called "Facetrace" and "Commscan" to measure how people are feeling, how strongly their feeling it, the reasons why, and these technologies also help predict likely commercial impact.

Our reading "Getting All Emotional" states that the challenge of understanding customer emotions is that nobody ever talks about them, people often use their rational side rather than emotional side. Therefore, Brainjuicer would be a good company to work with because they have an understanding of the importance of measuring emotions, and they also have the award winning technologies to do so.

Leave a comment

About this Entry

This page contains a single entry by hine0156 published on December 6, 2012 12:41 PM.

Disappearing Elevator Floor was the previous entry in this blog.

S%$# Market Researchers Say is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.