Dilbert's Company Survey

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This comic strip is a funny way to mock how surveys are often misleading and lead to invalid results used to persuade the public, or in this case corporate. In order to create an ethical and useful survey, researchers must avoid leading and double-barreled questioning, which often work to mislead the respondent and result in inaccurate and irrelevant answers. Also, negative and double negative wording is confusing for the respondent. Lastly, the design is important, creating a confusing design will also contribute to invalid results.

In this case this displays how surveys can be designed in order to receive certain results, but that is a dishonest and unethical way to conduct research.

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This page contains a single entry by hine0156 published on December 6, 2012 5:47 PM.

#McDStories was the previous entry in this blog.

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