| No Comments


Clearly, social media has become an important part in marketing. Yet, with new trends also comes new consequences to consider. In this case, McDonald's attempt in creating a viral hashtag backfired severely. Surely McDonald's is an established and global brand that has created a definite brand community, but McDonald's made a horrible mistake in not considering how a hashtag could create such a negative ad campaign.

McDonald's could have avoided this by having a little more common sense, because clearly there is also a large community that views McDonald's as a corporation promoting unhealthiness. It seems strange to me that research would not have predicted the results of this hashtag. McDonald's could have used a focus group interviewing them about their past views with McDonald's as a brand, and their experiences in McDonald's restaurants.

Typically hashtags are used to create a viral, peer to peer form of marketing, which is a good approach. Yet, McDonald's failure in attempting to predict the outcomes of such campaign caused McDonald's a very embarrassing and newsworthy story.

Leave a comment

About this Entry

This page contains a single entry by hine0156 published on December 6, 2012 5:15 PM.

Why Elders are Scammed was the previous entry in this blog.

Dilbert's Company Survey is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.