S%$# Market Researchers Say

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This video parodies a lot of aspects of market research. Specifically, I thought it was funny how he had such difficulty finding people to survey on the street. He tried to persuade people with a gift card, which is often how researchers try to get responses. Yet, often it does not work like in this video. People are on the go and being approached for a survey on the street is inconvenient and this method contributes to a higher nonresponse error.

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This page contains a single entry by hine0156 published on December 6, 2012 1:04 PM.

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