Wed 2/16, 4:00 pm, U Bookstore: Tracey Deutsch's Building a Housewife's Paradise
Tracey Deutsch will discuss her book, Building a Housewife's Paradise: Gender, Politics, and American Grocery Stores in the Twentieth Century, on Wednesday, February 16 at 4:00 p.m. at the University of Minnesota Bookstore in Coffman Memorial Union.
Deutsch examines the history of food distribution in the United States and demonstrates the important roles that gender, business, class and the government have played in the evolution of the American grocery store. The supermarket, that icon of postwar American life, emerged not from straightforward consumer desire for low prices and convenience, but through government regulations, women customers' demands, and retailers' concerns with financial success and control of the "shop floor." From small neighborhood stores to huge corporate chains, Deutsch traces the origins of contemporary food distribution through topics as varied as everyday food purchases, sales tax, ideologies of domesticity, politics and the history of capitalism.