The Use of Social Media in Natural Disasters

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Isn't it amazing how fast a simple comment or picture can go viral via Twitter, Facebook, or other means of social media?

The growth of these media over the past decade has been immense. The impact of social media is clearly evident when you look at Hurricane Katrina and Hurricane Sandy. Only seven years apart, the changes in social media are shocking.

Hurricane Katrina (August 2005)
When Hurricane Katrina struck the Gulf Coast, social media was only on the brink of explosion. At this time, however, the term "citizen journalists" was beginning to become more apparent as there was a rise in blogging and wikis.

While these blogs and wikis allowed for the public to have their own experiences more accessible to the public, they did not have the same immediate effect on the large audience that social media does today.

What if today's social media had been prevalent in the lives of Katrina victims at the time of the hurricane? Would this have led to more useful relief efforts? A post by Marc Meyer on Social Media Today, Social Media and Hurricane Katrina: What If? discusses how the social media sphere of the present may or may not have led to better disaster relief efforts.

Hurricane Sandy (October 2012)
Hurricane Sandy touched down in the last week of October 2012. Contrary to 2005, social media was more prevalent in how the disaster was covered and how people communicated.

This is beneficial to disaster relief in many ways, most prevalently in how accessible information is to hurricane victims. In today's social media realm, disaster relief comes immediately and accessibly, with people like President Barack Obama posting link to where the public can assist in relief efforts.

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In addition to the relief efforts, the public today is getting a much better and more personable perspective to the affects and happenings surrounding the hurricane. Citizen journalists post about their own accounts of the hurricane on Twitter and Facebook, and are able to post videos and photos through media such as YouTube and Instagram.

There are even some jokes being made about Hurricane Sandy that have gone viral. One of the most recent jokes has been a comparison of the hurricane to the popular SpongeBob SquarePants character, Sandy the squirrel.

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So there you have it. Social media is evolving. We live in an age where information is not only becoming more accessible, but it is becoming accessible from many different outlets. Watch out for more; It's not stopping here!

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This page contains a single entry by homut011 published on December 5, 2012 2:23 PM.

Survey Sampling & Incentives was the previous entry in this blog.

How will the placement of demographic questions affect participant responses in surveys? is the next entry in this blog.

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