Social media can be scary. It seems like a vast, endless world where mistakes can go viral, but so can cute kitten videos. Social media is compared to a cocktail party in a book by Jim Tobin, titled Social Media is a Cocktail Party. He approaches social media in an easy, fun platform that can be successful with the right tools and mindset. I personally love the cover art. Very clever and completely fitting.
A few top rules?
o The party goes on, with or without you.
• No matter what your company decides, social media is going to continue, and people are going to be talking about you, even if you're not listening to it.
o Listen and mingle before speaking.
• You don't want to be that person at the party who barges in with a story about how your day was. You need to listen to what is going on (especially when you don't know all of the attendees) and enter conversation at an appropriate time.
o Don't drink too much.
• This rule has two meanings. First of all, you don't want to be the girl with the "proverbial lampshade on her head" and look like a fool. Tobin explains that many brands have a serious image, so being silly on social media is not congruent with brand image. The other idea is that you cannot participate in all social media platforms. You don't go to every cocktail party; you don't need to sign up for every single social media program you find. Choose the most important for your situation.
Bottom line? Social media is a cocktail party. Your customers are there. Where the hell are you?