Is "Quitting" Twitter an Effective PR Strategy?

| 634 Comments

In the midst of the Jo Paterno scandal, Ashton Kutcher hastily made a tweet about how insulting it was that Jo Pa was fired. He was immediately criticized and ridiculed for his comment. In response to the backlash, Ashton posted on his blog and explained his reasoning for the post. He said that he did not know the full story, and had only seen a headline that Paterno had been fired. Later, when he saw the full story on ESPN, he went back to Twitter to correct his error. Unfortunately, it was far too late. Kutcher said he would quit Twitter. This brings me to a question I've been pondering for a while. Does "quitting" Twitter work as an effective public relations crisis management solution?

In Jim Tobin's book, Social Media is a Cocktail Party, the author states explains that even if you're not a part of social media, your clients are. This book is focused on social media tools and tips for companies, but can be applied to celebrities as well. Even if Ashton leaves his Twitter account, fans and critics will still be talking about his comment and posting their opinions. Is it better for Ashton to be off of the sites, or would it be more fitting for him to stay online, defend himself, and show that his Twitter feed can be appropriate and informative?

Ashton Kutcher decided to stay on Twitter, but to let his management company take over his posts and control the content. Followers have an issue with this too, as they would prefer honesty and transparency than doctored comments by his management team.

Kutcher is not the first to claim he was dropping his account. Miley Cyrus stated she was quitting Twitter in 2009, due to the lack of privacy. When I checked Twitter today, she had an active account that had posts several times daily. John Mayer quit his account, citing the need for a lack of distractions while recording. Amanda Bynes quit her account without notice, later saying that she was uncomfortable with the lack of privacy. These celebrities currently have active accounts.

Looks like the threat to quit an account is truly just an empty threat. Celebrities must find more reasons to have an account that not, and that part of being a public figure means criticism and negative comments. Some stars have even used their social media platforms for a cause. In 2010, Lady Gaga, Kim Kardashian and Justin Timberlake stopped posting to raise money for Keep a Child Alive. They vowed to sign out of their accounts until they raised $1 million in donations for the organization. Advertisements were released to promote the cause. The stars raised the amount, and returned to tweeting and posting on Facebook.

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Do you think quitting social media helps to quiet celebrities' mistakes, or does it make fans and critics even more displeased with their actions?

634 Comments

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It is caused by the fact, that members States in Western Europe choose Russian gas because it is cheaper and more accessible for them, not because they have to. Western countries are not so much dependent on Russian gas as, for example Slovakia, because they have both infrastructure and financial resources to change the main supplier in a short term.

This has already happen in past. For example, Slovakia blocked negotiations between the EU and Russia, as a “ravange” for discriminating Slovak meat on Russian market. That would be first step undertaken by the governments affected by Russian energy policy.

Naturally countries taking part in this project are the ones to claim that such a gas pipeline is not meant to be planned against Slovakia, but for Germany and other European Countries. Plus, western European countries claim that the construction of Nordstream would eliminate the factor of unstable eastern transit partners – such as the Ukraine and Belarus. That argument in particular has been brought up by western countries and some of the EU officials after the gas crisis began in the beginning of 2009.

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Eastern Member States must act now, on the European level, as well as through the mechanism of the closer cooperation within the EU, in order to protect themselves from unwanted effects of Nordstream project.

For example if Russia started to raise the prices for gas, or started to blackmail western Europe with suspension of gas supplies, western European countries would be able to switch their import to middle east or other regions, what does not mean that it would be cheaper. Moreover, Russia would never blackmail whole EU because it is Russia’s main receiver of natural resources, therefore such a blackmail is not a reasonable action for Kremlin.

The project does not mention any connection of any other pipeline except for Russian, German and possibly Finnish. Basically this pipeline is to send gas directly from Russia to western Europe with no transit through inland territory of any Eastern European state.

Slovakia for example got totally cut off from gas supplies, because Russia is its only supplier of this fuel. This crisis however is not relevant for this comment, because it did not affect Slovakia, for slovak supply lines from Russia go mainly through Belarus (84%).

Unfortunately slovak efforts to get more independent are not successful or they require the support of the EU, which does not support Slovakia so far. The EU as the institution seems not to realise the danger of getting almost fully dependent on Russian gas supplies, sometimes even supports the project that could possibly undermine the energy security of Slovakia and other countries (like Nordstream) and particular Member States are not willing to give Slovakia their support in conflict with Russia in order not to aggravate the mutual relationships with the world’s biggest country. Hopefully the last crisis of 2009, showed how dangerous is Russian monopoly for the supplies of the gas to the EU.

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Does original pins mean only photos that you've taken or can they be pinned from a site as long as its not a repin' from someone else and credit is given?

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It's not a game. It's like subscribing. When you like a web page on facebook their subject material shows up on your Newsfeed. It's a way for you to stick to what is going on with a company or friend.

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This page contains a single entry by Adreanne Peters published on November 28, 2011 8:57 PM.

Social Media is a Cocktail Party is the next entry in this blog.

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