I recently had a bad experience with TCF Bank. I wrote them a complaint letter (part of a class assignment, but I had definitely considered sending one on my own) and two weeks later, have not received any sort of response. The letter was calm and patient, and simply asked for a resolution for the problem that occurred.
This got me thinking about the way that customer service impacts a company. I know this goes back to the essentials; when a customer has a bad experience, they'll tell 9 people, but when they have a good one they'll only tell a couple, but it still surprised me that a company with a presence in the U of M campus area has had nothing to say to me about my experience.
I wrote an article about how social media is happening, even if a certain companies aren't involved. Just because the company isn't participating doesn't mean it's customers aren't. TCF Bank has lost even more respect from me, and even though I may not have a great social media presence, I will still let friends and family know about my frustrating experiences, and even more frustrating experience with no response to my complaint.
I could not find any official Twitter handles for TCF, but did find a variety of complaints. Maybe my next letter should include a social media campaign to improve the public perception of TCF.
Has anyone else had a bad experience with a TCF that didn't elicit a response?