Foreign athletes can now leave their respective nations and sports markets to go to better facilities, coaches, and opportunities; take the NBA and MLB for example. We brought up the Nishioka example because it demonstrates the changing of interest of different media groups with the changing of athletes coming in. We stated that sport organizations and franchises now realize the opportunities that creating global markets holds by playing games in other countries in order to spark interest. The Olympics is a prime example of a nation attempting to create a better image of themselves in the realm of athletics, politics, economy, environment, etc. There is a growing attention rate to world competitions which really generates fans globally.
Derek Wetmore, Daniel Kurtzweil, Kreg Blair