Chapter one describes mankind's pitfall; abandoning objective reasoning and falling victim to our natural tendencies to believe intuitively. Although following intuition can be invaluable to existence in many situations people come to conclusions that are false for this reason.
There are many reasons for this such as the motivational force of comfort also known as transcendental temptations, lack of scientific knowledge, or simply trying to make the puzzle pieces fit, which shows in finding eerie similarities or coincidences of what is seen or known like a face on a planet meaning proof of Extra-Terrestrial Intelligence.
I believe that although these traps are hard not to fall into, I disagree that such things should be disregarded as pseudoscience in all cases. We are limited with our knowledge though it's expanded over time; there is still a universe we have yet to understand completely. A great example of this is the X-Files television series because paranormal phenomena are a central theme, but at the end of most episodes there's an explanation, that's often scientific, although not always believable. This shows possibilities are there and paranormal phenomena may be another name for a science that we don't have the knowledge to understand yet.