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This is a very good post. This is no doubt an ad that is aimed towards patriotism and I believed you explained that very well in your post.

I agree with you in the way that this advertisement is aimed towards patriotism. Seeing how Chrysler aims towards patriotism led me to think of other commercials that do, and it surprised me how many there are. Anywhere from army commercials to watching NASCAR, all of them suggest that it is "the American thing to do." I also noticed that these became most trendy after the 9/11 attack, as explained in this article http://www.bizjournals.com/milwaukee/stories/2001/12/03/newscolumn1.html?page=all

I just watched this ad and felt just the things you were talking about. You can't help but feel patriotic. I think it goes to such a broad audience as we're all fighting to make it through especially in college when we spend 20k a year. The pictures of family and hard work really get to me. That is America, and when paired with Chrysler, you are totally right that we compute Chrysler=America.

In all honesty, I found this ad to be sort of slow. However I do see the relation between the encoded message of Chrysler=America=Rising above. I just love how they show an American flag sort of randomly flying in the ad.

Here's a link to it (just thought it'd make it easier for people to have it on here):
http://www.youtube.com/watch?v=tFAiqxm1FDA

I actually studied these two commercials in my journalism class. Just like you stated in your post,the class decided that the Eminem verson was more effective than the Clint Eastwood verson because of the "corniness." I think you nailed the Unconditioned Stimulus to the Unconditioned Response Perfectly. the funny thing about the Cline Eastwood verson is that they do a good job tying it in with the Super Bowl so again it is something bring up the memory and then it is able to broaden its reach to not just Chrystler cars in Detroit but all the American Auto Industries in Detroit.

Chrysler did a great job of advertising the past couple of years, doing exactly what you said: Trying to relate buying their product with patriotism. In some ways, it really is because it's an American company, and they do a great job of sending that message. During the Superbowl, they definitely amped up the stimulus with adding the rough and mighty Clint Eastwood, but I know it worked for me. I thought it was the best commercial of the Superbowl. I already see a couple of other car companies (mainly Chevy) trying to do the same thing. Great entry!

Great job on the post tying the ad together but I agree with pazur004, the ad itself was very slow and I lost interest about half way through although it was trying to appeal to pathos such as "we almost lost Detroit..." which I'm sure was very effective to some people.

After watching that commercial I definitely felt a sense of patriotism. Using Detroit as an example has been popular for this kind of ad because of the economic problems they have had and how they have rebounded. You talked a lot about how the ad ties with Chrysler. Among watching it, I felt like it was aiming at the American auto industry in general. Although I may have missed more clues aiming towards Chrysler. This car ad takes a much different approach than you see in most car ads which makes it quite appealing because it's not the same boring thing.

I agree with you that Chrysler is trying to make people feel patriotic when buying their cars. They do the same thing that the army does in their commercials. The basic idea is to say that there is nothing more American than to buy their cars. The unconditioned stimulus is pride (or some might argue the primary conditioned stimulus) and the conditioned stimulus (or secondary conditioned stimulus) is pride in driving a Chrysler.