Advertisers take advantage of viewer's emotions and vulnerability when they create advertisements. People like to believe that if they use this product that they will lose weight or be as pretty as the model in the photo. Even though deep down inside we all know that it won't really change us that much and that those models in the advertisements are Photoshopped so much its impossible to look like them. Yet we still catch ourselves buying products that celebrities have endorsed just in hope of achieving their level of greatness.
In this Victoria Secret Advertisement they use the hot model to make women want to look like her, like a "Bombshell." They try to convince the consumers that if they buy a bra from their store that they will look as beautiful as the model in their advertisement.
In the Victoria Secret Advertisement above the Conditioned Stimulus is the Victoria Secret Bra. The Unconditioned Stimulus is the feeling that she looks like a "Bombshell." The Unconditioned Response is wanting to look as amazing as the Victoria Secrets Model. The Conditioned Response is wanting to look hot too when seeing Victoria Secret bras.