Yalda T. Uhls' article, entitled "Cheers! What Kids Learn from the Media About Drinking," opens with the lyrics to a popular Rhianna song, "Cheers to That." A song about nothing other than drinking and having a good time doing it, this excerpt epitomizes the view of the author; that drugs and alcohol have become increasingly glorified in the media, and the effects can be seen in the youth of America.
The article argues that media coverage of drinking, more specifically in a positive manner, is becoming more popular in America. There were three areas that the author focused on; they were music, television, and social networking.
In an analysis of song lyrics, it was found that references to drugs or alcohol increased to 30% in 2008 from 12% in 1888. In twenty years, the amount of music containing references to drugs or alcohol has almost tripled!
Concerning television, the article touched on various shows that promote poor choices, such as drinking, like "Keeping up with the Kardashians" and "The Bad Girls Club." As well as the fact that 2/3 of primetime television shows contain about 8 acts of drinking per hour.
The final medium it presented as a source of alcohol glorification was social networking sites. It gave the number that 50% of age 17-20 underage drinkers either had at least one message or photo containing a reference to alcohol. This disturbs the author, because she finds the relationship between peer influence to be stronger than that of media influence.
The article closes by urging parents and teachers to act against underage drinking, telling them to help find positive role models and to talk to them about their conceptions that "everyone else is doing it." I would disagree with the latter statement, because the article sited that 50% of people 17-20 have reported consuming alcohol on their social networking pages; but how many more individuals have not posted about it? Are the majority of teenagers really abstaining from the use of alcohol?