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value of blogging

Of all the possibile ways to communicate, blogging falls into the least favor with me. I'm curious about research that demonstrates the economic or social value of blogging: what's the ROI? WOuld the time spent managing a blog be better spent in other ways?

Comments

Very interesting questions! Blog management is only worthwhile if your audience or stakeholders value it, of course. And if you are fairly good at promoting it. Great post!