Sifting through the questions already posted, everyone is hitting on a lot of key points. I guess my question has more to do with the advertising and brand. The article mentions how the character Batman, himself, was not a particular favorite by consumers, but the icon, the items that have the logo on them, were selling anyway. It wasn't the concern of Warner to make sure the movie did well, but that the brand was introduced and it infiltrated everywhere. The movie was rated PG-13 but the collector's items were still targeted toward the younger crowd. Did anyone really like Batman, the character? Or do you feel like you got sucked up into the logo, the colors, the items?