Develop solutions that matter!
Learn from an expert about how you can become a successful innovator who develops solutions to problems that matter in the eyes of target customers at the next Gemini Project workshop.
Gemini Project Workshop
Customer Centered Innovation: If You Build It Will They Come?
Thursday, Jan. 24, 2013
Walter Library, Room 101
Free food and networking after the presentation.
If you invent and build it in the lab, will customers come? Not necessarily. The first step to success as an innovator is to develop solutions to "problems that matter" in the eyes of target customers. In this workshop, Kimberly Lees, an engineer by training and current marketing director for Infection Prevention Solutions in Ecolab's healthcare business unit, will share real life stories and lessons learned. You'll leave with a new appreciation for the importance of understanding and addressing customer requirements as the foundation for successful innovation efforts.
This workshop is part of a series of Gemini Project workshops designed to help you "jump start" your career as an innovation leader by broadening your mind set, expanding your tool set, and developing the "soft skills" and business acumen you will need to create your own "ripple effect" of success. All workshops are free.
The Gemini Project is made possible through a generous grant from the Gemini Endowment to the University of Minnesota College of Science and Engineering.
Technological Leadership Institute
College of Science and Engineering
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