Last weekend I had the chance to interview a man who has been in so many different areas of the strategic communications field it'll make your head spin. Joe Korkowski has been involved in the journalism/strategic communications field for almost 20 years and has worked in areas such as story reporting, commercial production, news station anchor, daytime radio host, and marketing consultant. The amazing thing about the variety in his resume is the fact that all of these jobs and roles took place in one town, Alexandria, MN.
Alexandria, MN is a town of no more than 13,000 people and is located in the Northwestern part of the state. Just to be clear for all of the city slickers out there, yes they do have electricity and no residents do not still use horse and buggy. Anyways, Joe has a great story about his connection with the Alexandria community.
Joe gave me some great feedback on what its like to report for a smaller news organization. He loved doing stories and hearing the different perspectives that people had on specific topics. He said that being able to listen and think like your client or story interest can help create a greater understanding of their situation. This can, in turn, lead to a more personal relationship.
As our interview continued I had one very important question left for him. I asked, "As a college student, what advice do you have for me before entering this field?". He said that he wished he had learned more about business during his college years at Southwest State University because he would have been able to better understand his client's problems.
Business concepts are applicable to every job in the world today. By being exposed to such concepts before entering the workforce one can have a leg up on the competition and apply those concepts to provide intelligent solutions.
Joe has passed down some extremely valuable knowledge to all the Strategic Communications majors out there. Be relatable, have an open mind, and understand business concepts in order to get ahead of the game and jumpstart a career in the industry.
Check out some of Joe's work at http://www.voiceofalexandria.com/.