The Future of Strat Comm Research with Mobile Technology

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Juniper Research conducted some research on the lack of Near Field Communciation, (the ability to bump phones and transfer data) in the new Apple iPhone 5 to determine what effect this missing feature had on the mobile market. Apple is the dominant force in market share for mobile phone technology and the research has made such forecast predictions that other companies will not see the value of the technology, retailers are set back in offering payment services with mobile phones and the potential economic benefits that are being set back. I find this research particularly interesting. Were NFC technology to be widely adopted throughout the mobile industry, especially if Apple were to lead it, strategic communications research would be presented with an entirely new arena to begin measuring and analyzing.

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This page contains a single entry by jacks904 published on December 6, 2012 4:49 PM.

Market Research: The Award Winning Series? was the previous entry in this blog.

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