I get a lot of my news from the BBC because I am much more interested in British culture than American culture. Through this source, though, I've noticed that the BBC has a tendency to be random with their writing techniques. In this article, the BBC links pictures throughout. The pictures are in color, and add to the impact of the story that's being written. However, looking at other articles that the BBC writes, it becomes clear that they feel a necessity to add some sort of visual to all of their articles. This article contains a picture, as does this one, and this one. I can't recall an article by the BBC that I've read that doesn't have some sort of visual addition. This is both a drawback, and a good addition to the articles found on the website. It's a drawback because it can be distracting trying to read a news story, only to get sidetracked with a bunch of images. Contrasting, though, it makes the reader much more engaged with the material. I am more likely to read a story if there's a picture added to it, propelling me to be more focused on the content. Additionally, I think it's interesting how the BBC incorporates pictures throughout the article, even wrapping the text of the article around the image. It creates a sleeker look to the article, making it much less cluttered than other news organizations.
Comparing the BBC's use of pictures with their articles, the Pioneer Press also includes pictures with their articles, like this article. The main difference between the BBC's layout and the Pioneer Press's layout is organization. The BBC manages to add a lot of pictures to their articles that complement the writing, while the Pioneer Press adds too many advertisements that make a lot of their articles nearly impossible to navigate. This article by the Pioneer Press, for example, has no images that actually complement the article, but instead has a number of distractingly tacky advertisements. It's clear that the Pioneer Press hasn't been able to master the art of integrating images, much less any other forms of multimedia, as well as the BBC has.
Overall, the use of multimedia will tell the reader something about the organization's attitude towards...organization. With the BBC, the writing is clear and cohesive, and complemented with appropriately placed advertisements and images; while with the Pioneer Press, the images are often lackluster, and focus on the less-engaging writing that the Pioneer Press produces.