Total geek-out post. I love the idea of augmented reality. As El Reg points out, this is a great step forward for a company with a cool idea. Hopefully this will allow them to advance the application and innovation in the field of augmented reality. That stuff seems so cool, like space-age polymers to the people in the 50's. Rock.
read on: http://goo.gl/vlLft
If you haven't seen it yet you should check out their new Creator app!
http://layar.com/features/#feature-layarcreator