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May 1, 2008

The Twin Cities Influence on Design in the Target Corporation-Lindsay Offermann

Target is a major corporation that is based locally in the Twin Cities. Because the company’s headquarters are here in the Twin Cities, it is only natural that the surrounding areas influence the designs of the company. Many local design companies have had a hand in creating the images and designs seen throughout Target stores. Companies such as Werner Design Werks, which is based in St. Paul, have contributed to in-store concept design as well as brand design. Minneapolis based companies like Duffy and Partners and Charles S. Anderson Design, have developed design schemes, packaging, and product designs for numerous items seen inside Target stores. In addition to local design inspiration, Target takes advantage of many professional designers to create lines for the company such as Isaac Mizrahi and his clothing designs, and Michael Graves designs for domestic products. Target is dedicated to good design and as a result an important aspect of the company is “Design for All?.



Cultural Influences in Public Transportation

Public transportation in the Twin Cities is used by many people each day. For this reason it is necessary that the transportation is designed for the people and that it reflects the culture of the people that use it. There are many different aspects that are important to the culture of the Twin Cities. Four of those aspects have been adapted to the buses and Light Rail provided by Metro Transit in the Twin Cities. All public transportation is accessible for people in wheelchairs, people with bikes, travelers, and people who are conscious about the environment. Because of these three aspects, public transportation has become an important element in the everyday lives of many of the inhabitants in the Twin Cities, which lessens congestion on roads and highways.