November 2009 Archives

Book Design and Binding Examples

These are just a few book design and binding examples from some great inspirational books I found:

More Paperwork by Nancy Williams
Great Design Using Non-Traditional Materials by Sheree Clark and Wendy Lyons


Example of Logo Development Process

Here is an example of the process for logo development:


Type Rules for Logo Development

1. Look at the form: How does it complement the mark?
2. Look at how the characters work together. Check your negative space. (particularly with logotype/wordmark, pay attention to tracking, kerning, leading)
3. Legibility--it needs to read at all sizes (really thick and thin strokes are probably not a good idea)
4. How does the type work along side the mark--build equality between the mark and the type
5. Don't be afraid to change the letterforms to fit your idea and with the mark--customize
6. Check style, family, creator, use, history of typeface--does it fit with your intended meaning
7. Look very closely at the forms--this will give you some clue as to how well the face is made
8. Build harmony/balance between mark and type
9. What does the form of the face say about the idea? i.e. A community-focused project might call for a softer humanist typeface like Gill Sans or an accessible and familiar typeface like Helvetica

10 Rules with which to Check your Logo

From the book, Logo Design Workbook by Sean Adams, Noreen Morioka with Terry Stone

1. Answer who, what, why?
2. Identify, don't explain (should not literally describe the client's business--it identifies the company and reflects it's attitudes and values)
3. Understand limitations (trying it out)(a logo can't make a company good)
4. Be seductive
5. Make mnemonic value* (memorable)
6. Pose a question (make compelling)
7. Design for longevity (don't make too trendy)
8. Make the logo the foundation of the system (everything else should work with it: type, imagery, etc.) **
9. Design for a variety of media
10. Be strong

* First we see shape and color, second we put it in historical context, then we associate a meaning to it, then we make an emotional connection based on experience and memory

** A visual system is derived from the logo. It does not copy the mark's form but complements it. The visual system will include guidelines for usage of color, typography, imagery, copy style, and product usage.

Weekly Inspiration

This is cool stuff. Little & Co., a Minneapolis design firm has an interesting website where they talk about their process for branding and other things. Check it out: Little & Co.

One of their recent personal projects is all the rage. They spent time going around the country asking big-name designers what design inspired them and where they design going next. Take a look at these ongoing interviews at: Thirty Conversations about Design

Online Printer Possibilities

Project 3 Examples

What it will be:


Typographic Styling:

20 Typographic Rules (If'n you need reminders)

From Experimental Typography by Rob Carter (with some of my own commentary)

1. For optimum legibility, choose classical, time-tested typefaces with a proven track record. (Can be more contemporary but should be designed by legit people like Tobias Frere-Jones)

2. Be mindful not to use too many different typefaces at any one time (unless that is part of your concept--otherwise, usually no more than two maybe three per campaign)

3. Avoid combining typefaces that are too similar in appearance

4. Text set in all capital letters severely retards reaading. Use upper-and lower-case letters for optimal readability (lower case letters are more interesting anyway)

5. For text type, use sizes that according to legibility studies prove most readable

6. Avoid using too many different type sizes and weights at the same time

7. Use text types of book weight. Avoid typefaces appearing too heavy or too light (I see alot of the too light lately)

8. Use typefaces of medium width. Avoid typefaces that appear extremely wide or narrow in width

9. For text type, use consistent letter and word spacing to produce an even, uninterrupted texture

10. Use appropriate line lengths. Lines that are too short or too long disrupt the reading process

11. For text type, use line spacing that easily carries the eye from one line to the next

12. For optimum readability, use a flush left, ragged right type alignment

13. Strive for consistent rhythmic rags

14. Clearly indicate paragraphs, but be careful not to upset the integrity and visual consistency of the text

15. Avoid widows and orphans whenever possible

16. Emphasize elements within text with discretion and without disturbing the flow of reading

17. Always maintain the integrity of type. Avoid arbitrarily stretching letters

18. Always align letters and words on the baseline

19. When working with type and color, ensure that sufficient contrast exists between the type and its background

20. (Once you've learned a thing or two more about type and image/design in general, then break the rules as much as possible.)


What you should be Thinking and Doing with Type

You should be looking at type for the following aspects of your campaign:

LogoType: If you add a typographic treatment to your symbol it will then be a logotype. Most often when creating an identity, even for a public service campaign, you may create a symbol but more often you'd create a typographic identifier. You should be looking at the symbol by itself, with some type styling and the type by itself as a WORDMARK. Look at FACE, SIZE, WEIGHT, KERNING. Be picky about this styling, it will be seen in many different areas.

You might be asking, it's not a business, it doesn't have a name. It does have a concept, like

Font choice and typographic treatment of TAGLINE: You should be deciding on a main font or two for your campaign. How will you be styling the tagline in posters or billboards or advertisements? How will you be styling the other text as well.

For ideas about how type is styled and how public service announcements have been identified in the past, check out the Public Service Announcements of the AdCouncil.

Some Typography Links/Resources

An interesting article from Marc Gobe about Emotional Branding

Another Great Color Website

Thanks to Abby Schmalz, we found this website too!

Symbol Process Information

This week, you should be brainstorming your symbol/logo ideas and color options.

This is the process you should be following:

Here are some sample process files for:



Logo Development and Color Resources

Books in Library on Symbols (in reference)
Symbolism: A Comprehensive Dictionary
Reverse Symbolism Dictionary
The Dictionary of Graphic Images
Symbols: Encyclopedia of Western Signs and Ideograms


Color Design Workbook
Color Index

About this Archive

This page is an archive of entries from November 2009 listed from newest to oldest.

October 2009 is the previous archive.

December 2009 is the next archive.

Find recent content on the main index or look in the archives to find all content.