Graphic Design II Blog Jennifer Gordon tag:blog.lib.umn.edu,2009-09-30:/jgordon3/gdii_jennifer//10962 2009-12-16T17:51:33Z Movable Type Enterprise 4.25 Local Printing and Binding Options tag:blog.lib.umn.edu,2009:/jgordon3/gdii_jennifer//10962.210428 2009-12-16T17:50:22Z 2009-12-16T17:51:33Z Jennifer Gordon Thanks Danielle Rhodes for all the footwork on this!

UPS Store, Central Entrance - Gorgeous Canon Printer (BEST PRINTING OPTION)
NO BINDING OPTIONS
Least Expensive Pricing Option, Ask for Tyler or Rachel

UPS Store, Kenwood & Arrowhead - (BEST BINDING) DON'T PRINT HERE-permanent line through drum until fixed
BINDING OPTIONS:
1/2" spiral coil (on the spot)
all sizes uni-bind steal binding (2 hours)
plastic comb (on the spot)
thermal binding (5 business days)
Saddle Stitch
Least Expensive Pricing Option

Duluth, Rule and Binding  207 1st Street W - PRINTER BROKEN, usually print Color
BINDING OPTIONS:
1/2" spiral coil (on the spot)
plastic comb (on the spot)
Stitching and Hard Cover Options (5 business days, $$)
Wire Binding (Professional, on the spot)
Velobind / SecureBind (on the spot)
Saddle Stitch

Paper Hog, Lake and 1st Street -
Expensive Pricing Option, Friendly and Helpful
BINDING OPTIONS:
Spiral Coil : Variety of Colored, Clear, and Black Large / Small
Saddle Stitch

Office Max, Central Entrance - NICE PRINTING OPTION
Inexpensive quality printing, Ask for Doug during regular business hours
BINDING OPTIONS:
Spiral Binding all sizes
Comb Binding
Saddle Stitch

UMD School Store - Terrible Printing Option, Nice Binding and CD Perks
Most Expensive
BINDING OPTIONS:
Spiral Binding all sizes
Comb Bind
Saddle Stitch
Perfect Binding - Canvas Tape


**For Best Quality, always print a test sheet with rich blacks and true colors on correct paper.
Allow 2 business days, just in case
Always check alignment on both sizes by holding to light
Use a bleed and cut marks (indesign files) for optimal cutting
Use smooth color copy paper rather than a texture (unless using an ink-jet printer).
]]> Cool Website for Inspiration tag:blog.lib.umn.edu,2009:/jgordon3/gdii_jennifer//10962.209399 2009-12-09T17:48:04Z 2009-12-09T17:51:56Z Check out this website. It called the Do Lectures and it's a variety of people speaking about what they do. And, they usually do cool things.http://www.dolectures.com/about-do/You should look at this lecture in particular by Geoff McFetridge who does motion work... Jennifer Gordon
http://www.dolectures.com/about-do/

You should look at this lecture in particular by Geoff McFetridge who does motion work and general graphic design work. It's an interesting lecture and inspiring.

Lecture by Geoff McFetridge

]]> Book Design and Binding Examples tag:blog.lib.umn.edu,2009:/jgordon3/gdii_jennifer//10962.206487 2009-11-23T17:50:12Z 2009-11-23T17:52:49Z These are just a few book design and binding examples from some great inspirational books I found:More Paperwork by Nancy WilliamsGreat Design Using Non-Traditional Materials by Sheree Clark and Wendy Lyonsbook_examples.pdf... Jennifer Gordon
More Paperwork by Nancy Williams
Great Design Using Non-Traditional Materials by Sheree Clark and Wendy Lyons

book_examples.pdf

]]> Example of Logo Development Process tag:blog.lib.umn.edu,2009:/jgordon3/gdii_jennifer//10962.205515 2009-11-18T17:58:46Z 2009-11-18T17:59:41Z Here is an example of the process for logo development:blackwood.pdf... Jennifer Gordon
blackwood.pdf

]]> Type Rules for Logo Development tag:blog.lib.umn.edu,2009:/jgordon3/gdii_jennifer//10962.205509 2009-11-18T17:23:22Z 2009-11-18T17:37:50Z 1. Look at the form: How does it complement the mark? 2. Look at how the characters work together. Check your negative space. (particularly with logotype/wordmark, pay attention to tracking, kerning, leading)3. Legibility--it needs to read at all sizes (really... Jennifer Gordon 2. Look at how the characters work together. Check your negative space. (particularly with logotype/wordmark, pay attention to tracking, kerning, leading)
3. Legibility--it needs to read at all sizes (really thick and thin strokes are probably not a good idea)
4. How does the type work along side the mark--build equality between the mark and the type
5. Don't be afraid to change the letterforms to fit your idea and with the mark--customize
6. Check style, family, creator, use, history of typeface--does it fit with your intended meaning
7. Look very closely at the forms--this will give you some clue as to how well the face is made
8. Build harmony/balance between mark and type
9. What does the form of the face say about the idea? i.e. A community-focused project might call for a softer humanist typeface like Gill Sans or an accessible and familiar typeface like Helvetica
]]> 10 Rules with which to Check your Logo tag:blog.lib.umn.edu,2009:/jgordon3/gdii_jennifer//10962.205502 2009-11-18T16:53:25Z 2009-11-18T17:13:21Z From the book, Logo Design Workbook by Sean Adams, Noreen Morioka with Terry Stone1. Answer who, what, why?2. Identify, don't explain (should not literally describe the client's business--it identifies the company and reflects it's attitudes and values)3. Understand limitations (trying... Jennifer Gordon
1. Answer who, what, why?
2. Identify, don't explain (should not literally describe the client's business--it identifies the company and reflects it's attitudes and values)
3. Understand limitations (trying it out)(a logo can't make a company good)
4. Be seductive
5. Make mnemonic value* (memorable)
6. Pose a question (make compelling)
7. Design for longevity (don't make too trendy)
8. Make the logo the foundation of the system (everything else should work with it: type, imagery, etc.) **
9. Design for a variety of media
10. Be strong

* First we see shape and color, second we put it in historical context, then we associate a meaning to it, then we make an emotional connection based on experience and memory

** A visual system is derived from the logo. It does not copy the mark's form but complements it. The visual system will include guidelines for usage of color, typography, imagery, copy style, and product usage.
]]> Weekly Inspiration tag:blog.lib.umn.edu,2009:/jgordon3/gdii_jennifer//10962.205122 2009-11-17T13:50:12Z 2009-11-17T13:54:19Z Jennifer Gordon Little & Co.

One of their recent personal projects is all the rage. They spent time going around the country asking big-name designers what design inspired them and where they design going next. Take a look at these ongoing interviews at: Thirty Conversations about Design ]]> Online Printer Possibilities tag:blog.lib.umn.edu,2009:/jgordon3/gdii_jennifer//10962.203366 2009-11-11T17:51:36Z 2009-11-11T17:53:02Z Lulu Publishing Cafe PressBlurb... Jennifer Gordon Lulu Publishing

Cafe Press

Blurb

]]> Project 3 Examples tag:blog.lib.umn.edu,2009:/jgordon3/gdii_jennifer//10962.203365 2009-11-11T17:47:52Z 2009-11-11T17:51:29Z What it will be: Holiday_Style_Guide.pdfSymbols:logos.pdf stylesheet.pdfLogotype:type_possibilities.pdfTypographic Styling:type_styling.pdf... Jennifer Gordon Holiday_Style_Guide.pdf


Symbols:
logos.pdf
stylesheet.pdf

Logotype:
type_possibilities.pdf

Typographic Styling:
type_styling.pdf

]]> 20 Typographic Rules (If'n you need reminders) tag:blog.lib.umn.edu,2009:/jgordon3/gdii_jennifer//10962.202979 2009-11-09T20:51:40Z 2009-11-09T21:07:48Z From Experimental Typography by Rob Carter (with some of my own commentary)1. For optimum legibility, choose classical, time-tested typefaces with a proven track record. (Can be more contemporary but should be designed by legit people like Tobias Frere-Jones)2. Be mindful... Jennifer Gordon
1. For optimum legibility, choose classical, time-tested typefaces with a proven track record. (Can be more contemporary but should be designed by legit people like Tobias Frere-Jones)

2. Be mindful not to use too many different typefaces at any one time (unless that is part of your concept--otherwise, usually no more than two maybe three per campaign)

3. Avoid combining typefaces that are too similar in appearance

4. Text set in all capital letters severely retards reaading. Use upper-and lower-case letters for optimal readability (lower case letters are more interesting anyway)

5. For text type, use sizes that according to legibility studies prove most readable

6. Avoid using too many different type sizes and weights at the same time

7. Use text types of book weight. Avoid typefaces appearing too heavy or too light (I see alot of the too light lately)

8. Use typefaces of medium width. Avoid typefaces that appear extremely wide or narrow in width

9. For text type, use consistent letter and word spacing to produce an even, uninterrupted texture

10. Use appropriate line lengths. Lines that are too short or too long disrupt the reading process

11. For text type, use line spacing that easily carries the eye from one line to the next

12. For optimum readability, use a flush left, ragged right type alignment

13. Strive for consistent rhythmic rags

14. Clearly indicate paragraphs, but be careful not to upset the integrity and visual consistency of the text

15. Avoid widows and orphans whenever possible

16. Emphasize elements within text with discretion and without disturbing the flow of reading

17. Always maintain the integrity of type. Avoid arbitrarily stretching letters

18. Always align letters and words on the baseline

19. When working with type and color, ensure that sufficient contrast exists between the type and its background

20. (Once you've learned a thing or two more about type and image/design in general, then break the rules as much as possible.)

8.

]]> What you should be Thinking and Doing with Type tag:blog.lib.umn.edu,2009:/jgordon3/gdii_jennifer//10962.202955 2009-11-09T20:12:42Z 2009-11-09T20:32:32Z You should be looking at type for the following aspects of your campaign:LogoType: If you add a typographic treatment to your symbol it will then be a logotype. Most often when creating an identity, even for a public service campaign,... Jennifer Gordon
LogoType: If you add a typographic treatment to your symbol it will then be a logotype. Most often when creating an identity, even for a public service campaign, you may create a symbol but more often you'd create a typographic identifier. You should be looking at the symbol by itself, with some type styling and the type by itself as a WORDMARK. Look at FACE, SIZE, WEIGHT, KERNING. Be picky about this styling, it will be seen in many different areas.

You might be asking, it's not a business, it doesn't have a name. It does have a concept, like
"THE FAMILY FARM" "GO TO THE PARK" "THE PUBLIC MUSEUM" "URBAN GARDENS", etc.

Font choice and typographic treatment of TAGLINE: You should be deciding on a main font or two for your campaign. How will you be styling the tagline in posters or billboards or advertisements? How will you be styling the other text as well.

For ideas about how type is styled and how public service announcements have been identified in the past, check out the Public Service Announcements of the AdCouncil.

http://www.adcouncil.org/default.aspx?id=15 ]]> Some Typography Links/Resources tag:blog.lib.umn.edu,2009:/jgordon3/gdii_jennifer//10962.202944 2009-11-09T19:49:10Z 2009-11-09T20:10:37Z http://ilovetypography.com/TypothequePlanet TypographyCool 3D TypeInspiration designm.ag... Jennifer Gordon http://ilovetypography.com/

Typotheque

Planet Typography

Cool 3D Type

Inspiration
designm.ag

]]> An interesting article from Marc Gobe about Emotional Branding tag:blog.lib.umn.edu,2009:/jgordon3/gdii_jennifer//10962.202076 2009-11-04T17:37:39Z 2009-11-04T17:40:33Z https://login.libpdb.d.umn.edu:2443/login?url=http://lib.d.umn.edu/res/jgordon3/art3933/emo-br-fu-f.pdf... Jennifer Gordon ttps://login.libpdb.d.umn.edu:2443/login?url=http://lib.d.umn.edu/res/jgordon3/art3933/emo-br-fu-f.pdf


]]> Another Great Color Website tag:blog.lib.umn.edu,2009:/jgordon3/gdii_jennifer//10962.201098 2009-11-02T18:58:42Z 2009-11-02T19:02:07Z Thanks to Abby Schmalz, we found this website too!http://kuler.adobe.com/... Jennifer Gordon
http://kuler.adobe.com/
]]> Symbol Process Information tag:blog.lib.umn.edu,2009:/jgordon3/gdii_jennifer//10962.201082 2009-11-02T17:45:54Z 2009-11-02T17:48:49Z This week, you should be brainstorming your symbol/logo ideas and color options.This is the process you should be following:symbols_color.pdf Here are some sample process files for:Logos: dept_logo.pdfColor:color.pdf... Jennifer Gordon
This is the process you should be following:
symbols_color.pdf

Here are some sample process files for:

Logos:
dept_logo.pdf

Color:
color.pdf


]]>