The visuals research I found is about Africa marketing. Advertising in Africa is a lot different from the United States. First off, in the Africa they have over 2,000 different languages. With all that diversity, you have to be creative to work with all those languages. One of the main things they talk about is how advertising is kinda of new compare to other countries. Graphic Designers in Africa gets to have fun with the ads. For two reasons, unique heritage and Africa requires a more flexible approach. The unique heritage allows the designers to be creative and very colorful. Also, being flexible gives the designers free range with they're ideas. Compared to the United States, where everyone kinda of fallows the same branding technique.