The lead for the article in the Star Tribune about the Minneapolis driver was a good example of a straightforward hard-news lead.
First off, it touches on each of the five W's right away. We are told who (the driver), what (report of an accident), where (western Wisconsin), when (Friday), and why (crossed into oncoming traffic). The reader is presented with all of the important and basic information of the story to understand what happened yet can read further if they want a more detailed account.
Also, because this is a report by the Star Tribune, the writer makes sure to relate it to the community that would be reading this article. The driver is immediately identified as a "Twin Cities driver". This isn't general information, but detailed in order to cater to the audience that would consume this story.
The combination of these two elements are what hooks the reader into going further into the story. The connection with the Twin Cities makes the article more relatable and closer to home, almost literally, for a Star Tribune reader. With enough information to be able to get the general idea of the story, the lead could entice some to read deeper if they are more curious about what happened.