FC Barcelona will replace the UNICEF logo on the front of its jerseys with the Qatar Foundation's.
After nearly five years of featuring the non-profit organization, the Qatar Foundation will pay €30 million ($40 million) per season to be on the front of one of the world's best soccer clubs.
This will also mark the first time FC Barcelona will have a paid advertiser on its jerseys in its 112-year history reports the Associated Press.
Qatar is the host-country for the 2022 World Cup and will the Foundation printed on the front starting this July, according to Goal.com. Qatar hopes it will help promote their country to the soccer world.
Vice president Javier Faus said that the UNICEF logo will be moved to the back of the jerseys underneath the players' names. UNICEF and FC Barcelona had an agreement that involved the club donating €1.5 million ($2 million) to UNICEF to display its logo on their kits.
"Let's not fool ourselves, we needed the money," said team director Raul Sanllehi, according to TribalFootball.com.