The Brazilian branch of the Ford Motor Co. has filed a lawsuit against Nissan Motor Co. due to its "improper brand uses" and "unfair competition" in a recent television commercial.
The commercial features two Ford employees rapping about how much the company overcharges its customers for their Focus model and how they pocket the money. It includes the rapping employees showing off their jewelry, drinking champagne and dancing with women in bikinis.
"All the luxury that I got, I got it with your money. Don't weep because you're paying extra money -- your money was well spent, look what I do with it," is one of the rap's lyrics, according to Forbes.
Throughout the one minute and 38 second commercial, a silver Ford Focus can be seen in the background.
Ford filed a lawsuit in the city of of Sao Jose dos Pinhais, in southern Parana state, where Nissan has a manufacturing factory. The commercial was withdrawn from national TV on March 3 after Ford obtained an injunction.
Nissan released a series of brands aimed at General Motors and Fiat last year that also had to be withdrawn, according to Reuters.
The commercial was meant to advertise Nissan's Tiida, the Brazilian equivalent to the Versa, and highlight its price comparision. The Tiida sells for $1,800 less than the Focus in Brazil reported autoevolution.
Ford is currently fourth in Brazil's auto market while Nissan is 12th.