For the final installment of the semester of ideation, I will be pitching my chosen Idea to a board of "Investors" who will critique the idea and give it an overall "Yay" or "Nay." The final idea will not be chosen at random, it will be selected by use of a Pugh chart and a set of criteria to determine which idea is the most feasible as a product.
To start the Pugh chart, I decided to put all five of the ideas selected from the last assignment. They are Non-Stick Paint, Serrated Links, Bicycle Tire Chains, Snowmobike, and Screw-On Traction Aids. These ideas were crossed with seven criteria, which are: Is there a market for the product? Is the product feasible to engineer? Is the idea novel? Is there a need for the product? Is the potential price of the product feasible? Is the product easy to use? Can the product be applied to other markets than the one intended? The criteria were evaluated with a -, o, and +. o is the "standard," or "same." "-" is less feasible or applicable and "+" is more applicable.
The product that I decided on is the "Snowmobike" idea! There are many reasons for this decision. First, it is the most novel of my final ideas, and that makes it fun. Second, the engineering behind making this I believe would be feasible. Lastly, my given theme was Winter Travel, and a snowmobike opens up a whole new set of travel options! It could be used recreationally, for daily errands, exercise, and even commuting!
Next I had to come up with a name for the potential product. After thinking for awhile on this, I decided on "Yeti." As a Yeti is a fictional creature that walks the snowy forests, I thought the name fit.
The final task is to create a 30 second pitch to attempt to "sell" the idea to a board of investors and fellow designers. Some key points of the presentation will be on the novelty of the product, the features of the product, and the applications of the product.