I know this is a reoccurring theme, but I believe that Peter trumped the other speakers. Cookies were a great touch, but the personal experience the shared with us was easy to relate too. He brought several stories about his personal life and work that translated well into the presentation. I could tell, he truly loves what he is doing. In addition, the stuff they do is cool! The whole process and much more complex than I ever would have guessed, but that is way IB is so successful. The ability to find that niche and work their resources in a way that enables them national success. I am curious though, if that woman does all their presenting.. If I were a communications or marketing/advertising major, this would be the company that I would want to seek out. Listening to Peter talk gave a very positive feel for the culture and daily life a IB. They are definitely a company that has the potential to grow for a long time to come.
Again, I thoroughly enjoyed listening to him speak and learn more about the company. He's right, they are definitely the coolest company that you've never heard of. I will definitely be recommending to check out IB if I ever run across a Com. major. It was interesting to hear about an entire market I didn't even know existed and see how a local company is thriving in it. Thanks to Peter and IB. Great Job and phenomenal cooking!