Some notes from our client, Jude Rosenberg:
Target Audience:
over 40, majority female, not necessarily very computer savvy, but enough to do email and web searches.
service-oriented with interest in volunteering, probably with some understanding of global issues.
looking to find some meaning in theirs
likes to travel internationally
wears or is starting to wear reading glasses
has lived though the 60"s and 70"s and vietnam war, etc
Design Needs:
Identity / logo for organization
i like visually interesting simple design, not too fussy or confusing.
should be simple, clear and eyecatching . it would be great if the logo conveyed the sense of service, global reach, something about being over 40, fresh and positive. if this isnt possible, than at least have a memorable look.
i'd like it to flow better with the banner, as if it were one thing, but still be able to pull out the logo part and use it separately on a business card and on letterhead. so the image and type size and font need to be readable in a smaller version. and readable by middle aged or older people who might need to wear reading glasses!!!
I'd like to coordinate the colors and typeface with the rest of the site, so i don't have to redo everything else. I'd like the whole design to work in DRUPAL, fix exactly in the existing image size,and not require much additional (costly) programming.
the banner could have cross cultural, ethnic, colorful look or merely and international look or whatever else the students come up with that looks great.
maybe it could play off the doctors without borders logo. there are now many orgs without borders, so it might be interesting to look on line and see what they have done..engineers without borders, teachers without borders, journalists without borders, etc.
PRINT APPLICATIONS OF LOGO
Suggested text for some print items found below:
1. BOOMERS WITHOUT BORDERS BUMPER STICKER
www.boomerswithoutborders.org
OR
www.BoomersWithoutBorders.org
2. BOOMERS WITHOUT BORDERS MAGAZINE AD
limited space
1/2" x 2" space
www.BoomersWithoutBorders.org-a free independent service
for people of 40 looking for international volunteer opportunities.
3. Boomers Without Borders MISSION STATEMENT
To offer a free on-line service that will encourage and support people over
40 to use their time and talents to contribute to, engage with, and learn
from communities outside the U.S. and to create a community of volunteers
willing to share information about their experiences.
4. BOOMERS WITHOUT BORDERS POSTCARD TEXT
LOGO
TEXT:
Over 40 and looking for meaningful volunteer experiences and dont know where
to begin?
Over 40 and wanting to take a career break and contribute your skills to an
international project that needs them?
Over 40 and searching for a way to "give back" with your time and energy?
Check out www.BoomersWithoutBorders.org.
Our mission is to offer a free on-line service that will encourage and
support people over 40 to use their time and talents to contribute to,
engage with, and learn from communities outside the U.S. and to create a
community of volunteers willing to share information about their
experiences.
Read original articles that can help you clarify your needs and make
informed choices that best use your skills. find service projects that work
with local communities in sustainable, respectful ways. Join an online
community of global volunteers, sharing their knowledge and experience.
5. BOOMERS WITHOUT BORDERS HOLIDAY GREETING CARD
LOGO
front:
Everybody can be great because everybody can serve ... You only need a heart
full of grace, a soul generated by love. And you can be that servant.
--Martin Luther King Jr.
inside:
MAY WE ALL WORK TO MAKE THE WORLD A KINDER, MORE EQUAL, GREENER PLACE FOR GENERATIONS TO COME
-the staff at www.BoomersWithoutBorders.org
