Kevin Marx > logo ideas > PDF
Download 2 PDFs to view Kevin's logo ideation and roughs:
IDEA #1
On page one I started out with the very minimalist idea of just a gestural circle in blue to symbolize the earth. I wanted to use a more gestural style in making this circle to give the feeling of it being without borders. Throughout the first row are some iterations of this circle idea.
IDEA #2
We then jump down to the third row. This compass idea came second. I did some research and found that the lotus flower was a symbol in many cultures meaning rebirth and spiritual growth, and so I created a compass rose that resembles a lotus flower to show the idea of rebirth through volunteering and traveling the world. The first one I had made was in the section A3 on the sheet, this I thought looked too religious pointing straight up and down, so then I just added a tilt to it so that none of the points on the compass point directly upward. Also after I had made this compass, I found that the red hued one looks like an explosion which could signify "boomers" also.
Row two on this page is a hybrid between the globe idea and the compass idea. Just adding the compass into the globe makes for a strong feeling of worldly travel.
IDEA #3
The ideas on page two were more playing with the actual letter forms. It had started out in row 1A with taking the capital "B" from the Cholla font and just filling in the negative space in the letter form to create an interesting b shape. This shape is just mirrored to create the square shape seen in the top row. In 2A I just took one of the "B" forms and tried a few logos just using that.
IDEA #4
In the third row I took the letters a little further into American Sign Language. I used the hand sign forms for the letters BWB. This idea brings the hand image back into play but with a more meaning to it. Row 3B is just the "W" letter from, I just think that this hand gesture is strong and could work by itself. In the last one, 3C, I just refined the idea of using "BWB" in sign language into a better visual aesthetic. I reversed the B hands to there is one left and one right hand, this also resembles the hand gesture for describing a butterfly. The butterfly in many cultures is a symbol of rebirth which I think describes the "BWB" well, because you have people looking to enrich their lives by volunteering.