Boomers w/o Borders Project: October 2007 Archives

Scott Roby > round 2 > logos

Scott Roby's Exploration Round 2

.pdf Page 1
I tried to simplify the "without borders" idea, and in the first couple of rows I have the name of the organization actually moving boundaries aside. The organization can't be contained by the borders of the box and circle. That same idea is worked into the capital B of the Boomers and Borders. In the bottom two rows are a revisit to my first dissolving wall, this time using just a line or two of "bricks".

.pdf Pages 2 and 3
There is a quotation on the existing Website by Robert Louis Stevenson, " Don't judge each day by the harvest you reap but the seeds you plant." The idea of the seed, and it's promise and potential interested me. So here are some seeds, some sprouting, most not.

.pdf Page 4
These are some more images of items we discussed last time. The globe with glasses has been made to look a little more like a sketch, lightening the feel of the mark a little. Next are the flowers-by-people. I tried to get these to look less like atoms, and more like flowers. The beginning of the third row takes a suggestion from the fact that Boomers Without Borders is an online service, so I suggested that by using your keyboard, you could have access to the whole planet. And the last are re-works of Pangea, this time organized into a more contained, unified shape.

.pdf Page 5
Experimentations with the type layout. Although not all of the words are the same size, I tried to give them the same visual weight.

.pdf Page 6
This is some more experimentation with the online-service aspect of Boomers Without Borders. This time the needle of a compass is replaced by a mouse pointer.

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Kevin Marx > round 2 > logos

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Idea 1
On the first page, I started working with just using the shapes I derived from the capital B of the Cholla font. I worked with just making a double B image that would stand for Boomers without Borders.

Idea 2
In this I started working a little bit more abstractly with the B letter form creating a lowercase B out of the shapes I had derived from the uppercase B. The color scheme on this icon can be changed depending on use, and each shape can either be the same color or two different colors.

Idea 3
With this I took the shape a little further. I had been told that the shape with only one 90 degree angle on it looked like a speech bubble, so I took that idea and played with it. These logos are to give the feeling of people who had volunteered in the past talking about their experiences with Boomers without Borders. The center row, B, is a series of logos that could be used, each on a different piece; such as one for the stationary, one for a business card, one for an envelope, etc... Otherwise any of these on this page could be used as a stand alone logo also.

Idea 4
This was a revisit of the globe idea, trying to refine it. The top row is the globe in solid colors, the text can either be black or the color of the icon itself. The second row, B, uses 2 and 3 color in the icon. The third row, C, shows ideas for what the logo would look like in black and white. And lastly row D is using a loosely drawn grid to symbolize the latitude and longitude lines.

ONE MORE FROM KEVIN>>>

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Katie Djerf > Logo ideas

The main concept behind all of these logo ideas is going with the globe/world not having
borders. I played with the idea in more of an abstract way trying to keep it fun, clean,
fresh and new. Each globe/world is not really a complete whole but has some sort of
breakage or unconnectedness to it indicating the no borders aspect.

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Scott > round 3 > logos

ROUND 3 PDF from Scott:

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Roby_10A
This is more work with the busted box logo. The basic composition is the same, but the lines of the box were given different qualities. Some are softer, some are more sketch-like, and some have taken the shape of the letter B.

Those that are rotated just a little have taken on a look much like stamps in passports, which could reinforce the idea of travel.

Roby_10B
The shape of the actual Pangaea super-continent has been abandoned, and the arrangement of the individual land masses has been crafted to give a more cohesive shape overall. And I've looked at using the stand-alone shape and a white knockout of the shape in a box.

Once I found a shape that seemed to make the most sense, I moved on to coordinating the typography with the shape.

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Kevin > round 3 > logos

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I focused in on one logo theme throughout this time. I worked this logo up in many different ways textually to try every different possibility. I settled on a final color scheme to be used with the logo.

On page one there are a couple iterations using different color arrangements along with different type treatments.

On page two there is a few more type treatments. I settled on the final color locations on the logo itself. Also on this page is a few small logo ideas for when the logo would get too small to see the type used on it.

On the third page is just some mock ups of what the logo could look like integrating photography into the logo form. Also I did a few mock ups of the banner for the website, bear in mind that these will not be the final images used nor the final arrangement of photos.

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Katie > round 3 > logos

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ONE
Globe concept

TWO
This was playing off the uneven circles and the abstract person a bit more. In the
circles I added some arrows to try and create some movement and the idea of spinning. The
person was a little busy in the original so I tried to simplify it a little more without
losing the person quality.

THREE & FOUR
I chose the letter B for Boomers and Borders and just played around with it to see what I
could come up with. I also tried to incorporate the shape inside the B as well.

FIVE
Concept of circle or globe with the unfinished or undefined border. Also through in some
different patterns into the mix to just see how it would look and maybe help convey some
of the different patterns from around the world.

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Scott Roby > Halloween round

Scotts_10.29.07

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Page 1: These are three versions of the opened-box design. From left to right, we have the clean, machined version. The next two are distressed, and the far right is closest to what a passport stamp may look like. (see PDF)

Page 2: These are more human abstractions. Hugs, arm-in-arm, that kind of thing. (see jpgs below)