Boomers w/o Borders Project

Download this PDF to view Scott's logo ideation and roughs
Download file

IDEAS BY SCOTT ROBY

IDEA #1:

Pangaea
(see PDF Pages 1-3)
The basis for this idea is Pangaea; the single land mass that eventually broke apart to form the continents we know today. This was a land before nations and borders. I use it to symbolize the commonality of humanity—we all share one planet. In other treatments, the arrangement of individual continents are manipulated to convey the idea that organizations like Boomers Without Borders have ideas of the world that have less to do with geography than humanity.
In most of these ideations, the continents have the looks of unsophiticated paper cutouts. This is reference to movie posters created by Saul Bass in the 1950s and ‘60s including Exodus,The Man With the Golden Arm and Alfred Hitchcock’s Vertigo.

IDEA #2:

Fallen Wall (PDF Pages 4-6)

The basis for this group of designs is the idea of the fallen or crumbling wall. Many boomers saw the Berlin Wall built, and almost all of them watched it fall. It’s a very strong symbol of the elimination of borders. The shape of the O in the Cholla type is echoed in the shape of the “bricks�.

IDEA #3:

Bese-Saka
(see PDF Pages 7-10)

This series of designs is inspired by a West African symbol called bese-saka, seen at the immediate right. The mark represents unity and togetherness, as well as abundance and affluence. Each design is a variation on the theme of the bese-saka, to remove a tight connection to Africa specifcally, and commuicate a broader message of diversity. The lobes of the bese-saka, in many of the versions, become stylized human figures of reaching in, working on a common goal.

MORE IDEAS FROM SCOTT:

New PDF
Download file

Simplified Bese-Saka (pdf page 1)
These are simplified versions of the Bese-Saka symbol, that have taken slightly different forms.

The first is many people, reaching to the center, and forming a flower as they do.

The second and third are stylized humans trying to lift "the world", helping to support the planet and putting its welfare above their own.

The fourth and fifth are more echoes of the Bese-Saka lobes, with helping hands.

Years (pdf page 2)
1946-1964 are the boundary years for the Baby Boomer generation. These ideas take those numbers and play with composition.

Fallen Wall, part II (pdf page 3)
THis is another take on the original fallen wall idea. This time using a color gradient to illustrate the dissolving wall.

Eyeglasses (pdf page 4)
Reading glasses as a symbol for the baby boomer generation was discussed early on, so I tried to have a little fun and see what I could do with them.

Posted by Joellyn Rock at 2:44 PM | Permalink | Comments (2) | TrackBacks (0)

Download 2 PDFs to view Kevin's logo ideation and roughs:

Download file

Download file

IDEA #1

On page one I started out with the very minimalist idea of just a gestural circle in blue to symbolize the earth. I wanted to use a more gestural style in making this circle to give the feeling of it being without borders. Throughout the first row are some iterations of this circle idea.

IDEA #2

We then jump down to the third row. This compass idea came second. I did some research and found that the lotus flower was a symbol in many cultures meaning rebirth and spiritual growth, and so I created a compass rose that resembles a lotus flower to show the idea of rebirth through volunteering and traveling the world. The first one I had made was in the section A3 on the sheet, this I thought looked too religious pointing straight up and down, so then I just added a tilt to it so that none of the points on the compass point directly upward. Also after I had made this compass, I found that the red hued one looks like an explosion which could signify "boomers" also.

Row two on this page is a hybrid between the globe idea and the compass idea. Just adding the compass into the globe makes for a strong feeling of worldly travel.

IDEA #3
The ideas on page two were more playing with the actual letter forms. It had started out in row 1A with taking the capital "B" from the Cholla font and just filling in the negative space in the letter form to create an interesting b shape. This shape is just mirrored to create the square shape seen in the top row. In 2A I just took one of the "B" forms and tried a few logos just using that.

IDEA #4

In the third row I took the letters a little further into American Sign Language. I used the hand sign forms for the letters BWB. This idea brings the hand image back into play but with a more meaning to it. Row 3B is just the "W" letter from, I just think that this hand gesture is strong and could work by itself. In the last one, 3C, I just refined the idea of using "BWB" in sign language into a better visual aesthetic. I reversed the B hands to there is one left and one right hand, this also resembles the hand gesture for describing a butterfly. The butterfly in many cultures is a symbol of rebirth which I think describes the "BWB" well, because you have people looking to enrich their lives by volunteering.

Posted by Joellyn Rock at 2:46 PM | Permalink | Comments (0) | TrackBacks (0)