RockBlog

http://blog.wired.com/gadgets/2008/06/gun-camera-adds.html

It is an article on a device a french photographer developed that adds graffiti to people's pictures. The "gun" is a fancy flash that fires when other camera flashes are detected. This will change advertising in people's photo albums. Imagine if every picture taken at the louve had the Flickr logo in the background.

In visual culture today I have noticed a change in the way information is presented in mass media. For example, in this Ford truck commercial attached, the typography is shown in a creative way and becomes just as an important visual element as the actual product being shown. The type changes and takes on meaning by the way it moves. I have noticed that commercials are increasingly more visually appealing. The commercial objective is not just about explaining a product or that particular brand, but about keeping the attention of the audience. In the past, the thirty second commercial would strictly inform, and now I have noticed that the short time is used to entertain. The narrative is not just read to complement the visual but typed out instead. It changes scale and orientation constantly to make it interesting to follow along reading. The visual culture today is about capturing attention of the audience and has an emphasis on typography and the image as a whole.

A recent news article (jan 18, 09) explained that the great Loch Lomond Canyon has been photographed with special BGS (British geographical surveying) equipment. This is a newer sonar that reaches to the deepest pits of lakes to evaluate what the terrain floor is like. These new pictures are extremely useful for finding ocean caves and fissures that would not have been noticed with old methods that did not include sonar. It makes you wonder what we have been missing... what else lies on the ocean floor that we've never been able to see before now because of this lack of technology.

After taking GD classes and learning more about visual literacy and how design effects our culture, I have begun to notice different little things involving graphic design that makes the meaning or message of something across stronger. Like the posters above mentioned the Ford F150 commercial using typography and bold fonts to create this "bold" message of Ford for a heavy duty truck. The commercial is very effective as the message is presented by listening and visually with the text. Another use of typography is often used in theatrical trailers of movies and the film 'Valkyrie' plays off the idea of the Nazi flag and swastika with the black and red graphics highlighted with the white font. (Watch the trailer listed above) I believe when a movie has a good marketing campaign the more money it will gross and this surely helped people's interest in seeing the film 'Valkyrie'.

here's the trailer (posted it in URL but it didn't show up on post above)

http://www.youtube.com/watch?v=o9c09zHGwA8

Even though I've only seen/watched it a few times, the commercial for the Blackberry Bold (phone) has really caught my attention in just how they portray it. One by one, each feature of the phone comes up, then another and another until they eventually make up the shape of the phone as a whole. It is obviously created to get people to buy the phone, but in a very creative way that draws you in. For example, to show that you can hold a bunch of photos on the phone, they explode outwards after the child kicks the soccer ball. It then moves onto chatting; a few windows are show, and they rotate around the pictures. And, again, this continues with the other main features, but in different ways.

Subway commercials is something that has stood out in my mind for visual culture that is happening around us lately. You have one commercial where people are singing the 5 dollar foot long song. The newest commercial is buttons breaking off of jeans that people are wearing. The commercials draw you in for the fact if you eat Subway you lose weight. But I also think the commercials has something to do with the obesity in the United States, with the buttons busting off the jeans in then newest commercial.

The song also gets stuck in your head and you think about Subway every time you hear the song.. or keep singing for awhile until you can get the song out of your head.

Microsoft has a few new advertisements that have just come out within the last month. Like the Ford truck commercial these too feature static text that follows the narration. Microsoft has developed these "People_Ready" ads with the idea that they can change to meet your needs. By creating a commercial that mimics that idea works, and works well. My favorite is the one with someone from Coca-Cola marketing. The best parts that display this are the parts about "Rolling in the facts" and "Mining the mountain of data" i expect to see many more commercials using this style for years to come. Not only does the commercial stay in your head but also adds emphasis to what the product is too. That is what advertising is all about.

Link for above http://www.youtube.com/watch?v=MFrVtOG7JYY

I thought that "Green Label Art" was a perfect example of visual culture. It is a limited edition of Mountain Dew bottles that displays the talented work of several artists. The colors are bright and the designs are abstract, somewhat like tattoo art. This leads the consumers' eyes towards a label that is more enticing than previous designs.
Other popular soda companies, such as Coca-Cola have recently changed the look of their labels in the same art inspired way. Coca-Cola has created "My Coke" which allows the public to submit designs for a new label. This new vision that uses artwork to communicate with the consumer will attract a much larger audience, one that is younger and who sparks creativity.

Recently in visual culture, I've noticed that selling a product can be more about the glamor and the celebrity representing it than the product itself. For example, the Doublemint Gum commercial featuring Chris Brown uses motion graphics with the trails of green floating off the pack of gum as it bounces around. There is continuous motion until the very end when type appears with the product name as a final reminder.

link for doublemint commercial

http://www.youtube.com/watch?v=uqSSQ0cE6d4

(GD 1)

http://www.vestaldesign.com/blog/wp-content/uploads/instructables_go_green.jpg

I have noticed that people are talking about "going green" everywhere you look. It's nice to see that a lot of the population is starting to care for the environment. There are even "Go Green" notebooks and stationary supplies for students to buy on campus.

I have noticed that recently images that we see for advertising are becoming more simple and abstract. But its straight forward boldness is what gets peoples attention. In the image at the link below, I don't believe that the image is really that complex but the way it was used got my attention.

http://www.2bloghealth.com/wp-content/uploads/2008/08/open%20wide.jpg

I love discovering photographers who are using the technology available to them to represent what they're thinking, as well as the unique viewpoint from which they stand. I believe that fundamentally art begins with an idea conceptualized in our minds, but must then be acted upon in order for our ideas to become art. Emma Critchley is a photographer who takes portraits of individuals while underwater in order to capture an image of a species in an environment unnatural to themselves or their existence. While underwater photography isn't at all unheard of, Ms. Critchley is approaching the medium with a new way of thinking.

Here is the link to the article/gallery that I found:

http://www.telegraph.co.uk/culture/culturepicturegalleries/4290438/Underwater-Portraits.html?image=1

And here is her personal website:
http://www.emmacritchleyphotography.com/

A very big and upcoming edition to visual culture today is the touch screen. It is seen everywhere. Mostly I have seen it in phones and ipods, but I recently went to Las Vegas where I saw it even more. In the airport, you are now able to check yourself in through a touch screen. And you can play slots by simply pushing a button or touching the screen. I think the touch screen is made mainly for convenience. You can also check yourself out of hotels by touch screen. I personally enjoy the new technology. Technology makes things more convenient for us and is very helpful but sometimes frustrating.

I posted this link for an iphone: http://www.apple.com/iphone/

Visual culture has changed dramatically. What I have noticed the most for advertisements and product designs is that they are now very clean. Lines, shapes and colors are simple. Some examples would be for iPod, Target, and Wrigley’s gum. I really like this style. The few, simple colors give interest, and I like that they have a catchy song with it, so you think of the product when you hear the song.

I noticed that someone mentioned the visual literacy seen in the Mountain Dew campaign and I too have seen the similar evolution in the Absolute Vodka campaign that has been well documented in a series of text and attack the idea of sending the message of its shape, use, and underlying message of its effects with a great sense of the culture of the now. I absolutely love the attention to detail and the fact that it addresses any one that understands the shape of a bottle while also talking to those that can see the humor in their tag lines such as the photo linked at the end of this post.
Overall though, it has a prevailing theme that has survived the times with only a form of manipulating the product design - and that’s interesting to me because keeping the format simple (bottle and tag line) has allowed them to keep their ads relevant, recognizable and relatable to their audiences. The ads have a versatility that transcends to the product, and I find that a beautiful way to market.
Two examples of tag lines with image: http://www.instablogsimages.com/images/2008/07/17/r_absolute_vodka_4mPix_6663.jpg
http://www.iconocast.com/newimages/absolute_envy.jpg"
The books are on Amazon if you're interested in those.

I think just the extreme speed we have in our visual culture has in itself sped up a lot of how we as a people think, read into things and learn in more fields than just the visual. As an example, immediately after the presidential inauguration, there are news feed of people watching it everywhere and onsite interviews. I know this may not seem new but earlier I was watching a group of kids being interviewed on their opinions and the fact that they had opinions on the new president showed me what effect our open, current and mass media has done. Maybe these kids were just repeating their parents or saying what all the cool kids say, but possibly they were thinking about the effects and seeing the importance of the event and I really think that’s something new to our culture. With visual media’s quickening pace comes this need to reach younger and younger generations – so that they start reading and understand their culture earlier and become a productive part of it earlier. There are tons of things on mass media but this is just one example that I found interesting.
[GD1 and 2D Digital Studio]

http://www.youtube.com/watch?v=INlJAkYvWAA

I recently saw this commercial and found myself wanting to get this car. Then I realized that I really didn't even like the car but this advertisement made me feel like for some reason, I needed it.

This is the new Scion car commercial. It just started being aired this year. I think it says a lot about how visual culture has changed. This commercial is all about freedom and individuality to be yourself. With this new year, with a new leader and many other changes, many people believe that this is a big year of change. And this commercial really shows that.

I've noticed that commercials are simplifying the way they advertise. A simple idea, with basic colors and a plain font seem to really get the message across. The Target commercials capture this really well. I posted my favorite below:

http://www.youtube.com/watch?v=sSryPy-ZtVk&feature=related

I guess what I've been noticing is how the focus for selling products now is how they can save you money or how they fit into your budget. It goes to show how advertisers strive to keep with the times and change quickly to suit consumers' needs and desires. People are not spending as much now as they were last year; and if people do spend, they want to know they are getting their money's worth and are shopping smart.

Also, a trend I've noticed in car ads (at least in print) is not to show a car at all. I've seen both a Chevy and a Toyota ad where a car is either not featured or is not the main focus of the ad; instead, it is an environment that covers most of the page (the Chevy ad features a leaf-laden tree branch with a green color scheme, and the two-page Toyota ad features a panorama of a winding road in a Southwestern landscape). The ads attempt to establish an image for the car companies, rather than showcase their products, in order to reassure the public that their focus is on the environment.

(for GD 1)

What i've noticed in visual culture is how much the andy warhol-stencil-looking-people photos are used within poster designs and ads in general. Don't get me wrong I like them and I think they are interesting to look at, but they are become a tad used and abused.
For Graphic Design 1 :)

http://www.lovefilm.com/lovefilm/images/products/1/77311-large.jpg

I think that a huge issue going on today is the new digital TV transition. There are lots of TVs that are soon going to be garbage now because their owners have gotten a new high definition TV or couldn’t get a digital-to-analog converter box because the companies have ran out of the product already. With all the new technology they have now they can broadcast digitally instead of by analog. They say that the switch will have better quality picture and sound, which would be wonderful for all the designers who make the commercials.

One thing that I have noticed recently in visual culture is that everything has a more vintage feel to it rather than a clean modern feel. I think we tend to revert to past trends quite a lot and this style is in right now.
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Sorry forgot to post the class I'm in :)
2D Digital Studios 1 (Tuesday, Thursday)

Something i've noticed, personally, was the emergence of brands making such a name on themselves that their FONT is something ultimately connected to them. I was recently on a forum with a Graphic Design sub-forum. A user posted a poster he had designed and asked for a critique. The first post said (mind you, this entire board consists of mainly photographers and videographers),

"The poster is cool, but you're stealing the American Apparel font"

The poster aptly replied "You mean Helvetica?"

Not only was it humorous, but I think its pretty funny how accustomed people grow to things such as companies insignias and logos (Nike, McDonalds, Ford, etc...) that even something as basic as a font can eventually morph into part of the brand. To the unknowing individual, a font as widespread as Helevetica can be synonymous with a brand and it's logo (or lack of). I'm not sure whether this is a good thing, or a bad thing.

(2-D Digital Studio I: 10AM-11:50AM)

Forgot to post a relevant link:

http://www.youtube.com/watch?v=k8i3VETLflk

The above post is of fashion photographer Terry Richardson. The reason I bring him up is he has done numerous fashion ads for American Apparel. The reason he is relevant is that he exclusively used a small point-and-shoot camera (Yashica T4), and the flat, sometimes vulgar, high-key images are also synonymous with the brand.

http://www.logoorange.com/upload/pepsi_logo_history.gif

http://www.underconsideration.com/brandnew/archives/pepsi_bottles_large.jpg

Recently Pepsi has changed their logo, again. It's a good marketing ploy to make people buy their product to see a new design. However, everyone I ask says that they hate the new design.

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GD1/2dds

I recently noticed a photographer who shot some really unique looking photos.

They were 6 month long exposures over bristol using pinhole cameras stashed in weather proof locations.

These photos, though they aren't unique or the first of their kind, changed my perspective of what timelapse photography and long exposure photography is and can be.

In the past couple of years, I've noticed a new crop of promotional ideas used for the Obama campaign. It seemed like designers were stepping up to the plate to voice their opinions and spread the word. An artist that really made an impact is Shepard Fairey. Using stencils and collage, he created several very motivational posters. No matter where a person stood politically, you've got to admit that the design campaign for Obama had a huge impact.

http://www.coolhunting.com/archives/2008/01/shepard_fairey.php

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*My link didnt show up, this is for my post above :)

http://scotlandonsunday.scotsman.com/scotland/Sonar-survey-reveals-the-Loch.4887781.jp

I've noticed that a lot of album or poster art for bands have a lot of repeated ideas using a vector pack and throwing everyone of them onto one design. When used and integrated tastefully, I can appreciate the design. A lot of what I've seen though just seems so effortless and without any attempt for creativity.

This is an example of what I don't appreciate. Maybe I need to look more at the aesthetic value, but it just doesn't move me in any way.

http://img.photobucket.com/albums/v607/alkalinetriokid/CD-DESIGN-COMP-2.jpg

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I've noticed ad campaigns are getting much more creative and almost wierd in thier delivery, possibly as a result of more research being done on social psychology and what sticks in peoples memorys and what not. Heck I've noiced alot of ads nowadays have absolutely nothing to do with the product being avertised, http://www.youtube.com/watch?v=DgSEXKff04E

I have noticed that in the extreme sports industry they have been going back to the 80's style especially in the colors. They are using graphic styles of the 80's and a lot of bright neon colors. I feel indifferent about all of this, personally I would not wear any of that but thinks it looks good on girls. I think sometimes though it can also be an eye sore. An example of this clothing would be
http://shop.pacsun.com/guys/tees/Pump-V-Neck-Tee/index.pro

Wes Adair GD 1

Recently I have noticed that TV ads are using much more typography. I think that it makes the commercial look artsy and fun. The commercial that displays it the most is Ford's F-150 commercials:
http://www.youtube.com/watch?v=u9hiYXwfsR8&feature=related
http://www.youtube.com/watch?v=gqoHrzuut70&eurl=http://wheelontheweb.wordpress.com/2009/01/04/ad-trend-makes-reading-required/

I have also noticed that NBC has been using typography when they talk about which shows are coming up next and some other network news.

2D Digital Studio 1 Sec 1

I'm sure I'm not the only one who has noticed the comment on CNN about the changing look of Whitehouse.gov since Obama's election. It seems to have taken on the style of his campaign website with it's similar typefaces and images. It feels young, fresh, and full of hope. I'm excited to see what changes will continue to develop with the influence and inspiration of a youthful President.
Another completely different ting I've noticed in visual art are the uses of jump cuts in films. This is where parts of one long take are taken out stylistically to create a certain mood. I think it could very effectively be applied to other art forms like illustration, animation and even writing. This has been around for a while though. I just saw Swimfan (bad movie) the other day, and they use this technique almost a little too much. Once Upon a Time in Mexico has some really good examples of jump cuts.

To go along with the other person talking about campaign art..

Campaign signs have always been made but this election has stepped it up a notch and made them in a more artistic way. Not only are we seeing them on pins, hats, and banners but people are actually buying these for their personal viewing pleasure. Each piece speaks for so many through the U.S. and are very powerful. The Pop style also attracts to many of the younger voters who participated in the election.
2D Studio

http://www.danzigerprojects.com/exhibitions/2009_1_can-and-did/

for campaign art

Hey I noticed the other day that the designer (Shepard Fairey) made a poster for Obama's campaign for the 2008 election this is a page with the poster

http://farm3.static.flickr.com/2409/2228331745_8a8b55f1be_o.jpg

Then Stephen Colbert had him on his show to talk about the poster here is a video link to that part Video link http://www.colbertnation.com/the-colbert-report-videos/215976/january-15-2009/shepard-fairey

Shepard made a poster for Stephen Colbert with the same style but in a green tone for entertainment weekly.

i've noticed that many successful ad campaigns are using 2-D animation in opposition to 3-D. Esurance's cartoon scheme has been working well for them in my opinion. Not to say 2-D is better, as Geico's gecko are still very well done. I'm just surprised that a company would take such a simplistic route in this day and age of design.

I was watching TV the other day and something came on for the coolest gadgets of 2009... LED shirts were one of them. It has become a new way of advertising. Some of these LED shirts you are able to program through a palm pilot so they display the message of your choice. I am not sure if they are machine washable, that might depend on which kind you buy... Although I think this is a pretty innovative idea, I don't think I will ever be purchasing one.

Here's the URL which didn't work before ^

An amusing part of design culture I've noticed is the manner in which designers will break the fourth wall. Ads will commonly do this, especially car ads. A good example being the Volkswagen ad where the people are driving past floating text which they are aware of and react to. While this isn't a new idea, it has been getting a fair amount of use as of late.

Another side of this is how the craft itself gets parodied as more and more people go through the institutional learning of such fun areas as typography ....point in case:
http://www.collegehumor.com/video:1823766

(2D digital studio sec 1)

I noticed that electronics are being designed to perform multiple tasks. Very good examples include Cell phones, and mp3 players, which have become, in my opinion, very complex, but efficient, in the past few years. Technology has made it possible to make phones/mp3 players that allow the user to make phone calls, listen to music, access internet/email/play games etc. All with one device (as opposed to using 3 different sources to perform one task).
The touch screen is also been used (ex: iphone, some laptop computers) Who knows...maybe the keyboard will one day not be a necessity :)

2-D Digital Studio sec001

In visual culture today, I've been paying attention to media and how different companies draw in buyers by their visuals. I was looking through the magazine rack and couldn't decide which one to get. Then the cover of the December/January edition of "Interview" popped out at me. Like most magazines, the cover is occupied by a person's face. But "interview" drastically changed the portrait. The cover is very washed out. Parts of the woman's face look almost drawn, while other parts look like a photograph- with the whole picture printed with pink ink. This magazine cover defiantly caught my eye.

I like the recent use of just plain and simple text. It is very bold and stands out and gets the job done, and I enjoy the way pepsi and Gatorade have been using it. I love the way Pepsi has been using it in its billboards, and Gatorade in its new bottles has been breaking up a word and stacking it. Just check out the website to understand that.

In visual culture and technology I have really noticed advertising - especially in mall settings. There are these interactive mall advertisements that are projected on the floor and when you walk over them they respond to you. Here is a link to some mall floors....

http://www.youtube.com/watch?v=ceyASw-iEl8

http://www.youtube.com/watch?v=Wet5OM7RR8Q

One thing I have noticed in visual culture is the divergence from direct explanation. These days, some commercials take serious puzzling over before you can determine what the original intention was. Art is almost overpowering the necessary critical information. Attached is the intro for a show that is supposed to be about vampires. Rather than giving away any plot points, the intention is instead purely artistic, drawing in design principles, typography and mysterious video clips. Check it out.

recently i watch a music video that really caught my eye. Aesop Rock-Pigs link http://www.youtube.com/watch?v=Wc9qJS-GG-c
and its all about time lapse.. or when you film something that takes a really long time and then speed it up. when you watch something like that evolve in front of your eyes like the graffiti did in the video it is hard to stop watching.

Lately in the media what has stuck out to me is perfume commercials. I have noticed how exceedingly sexual they have become. They have always been rather sexual but lately it seems as though they have crossed the (what seems to be) invisible line that separates acceptable skin showing from pornographic material. I just find it interesting how close they can come to nudity on public television without anyone raising any red flags. Here is just one example http://www.youtube.com/watch?v=4BdXd7aRyF4

In visual culture I have noticed the change in volume used on commercials and important announcements. When a program just ends a commercial will pop up with the volume nearly double as powerful as they use to be. In addition, most commercials I've seen use a lot of blue, white and red. (text and background) You no longer see colors like brown, purple and orange any more.

I've noticed that many companies are switching from their classic, more iconic packaging and logos to new, more contemporary packaging that is more appealing to a visual demographic. For example, companies such as tropicana, pepsi, coca cola have redesigned their packaging so that their product appeals more to customers.

In the visual culture, advertisements use many techniques to engage the
viewer. In magazine advertisements a techniques that is used is having
an attractive model to convey the idea that a product will make you
more attractive. In addition, advertisements for cosmetics, or beauty
products, use young models to convey the idea that if you use their
product you will also a beautiful radiation completion. For example,
the L?OREAL ad for the new advanced revitalift, for daily anti-wrinkle
concentration. When indeed anyone can look that great with a little
Photoshop techniques have: blurring, color balance, or healing tool.
However, it is the ads objective to catch the viewer eye. I have
noticed that a lot of ads have an abstract attractive design. This is a
new technique that is catchy to the viewer.

I recently saw a new beer commercial (or maybe a captain commercial, i cant really remember) that made me laugh and think a little bit. In the commercial 4 guys create fake band posters and hang them up everywhere around the city, in order to make people think they are famous so they can get into a club. Everyone recognizes them from the poster and thinks that they are famous so they let them in without even having to wait in the long line for the club.
It really made me think of how powerful advertising is these days, and how people will pretty much believe whatever they see.
Sadly I cant find the link.

Recently I have noticed many things about visual culture. Instead of perfect models selling things they have begun to have real people in commercials to relate to the everyday person. There is a lot of competition between products now, Apple and Windows have been really going head to head with their commercials using reference to eachother in them, Along with Alltell commercials where they have the other networks always trying to do something to compete. Enough with the competition, focus on what your product can do, not how it compares to another.

2d digital studio sec1

As I was grocery shopping over break, I happened to notice a new packaging pattern among a lot of the popular products we're use to seeing advertised. Products like Pepsi products and Gatorade (I was walking down the drinks isle) have taken almost a 1970's (minimalist/psychedelic/cutout) approach to their designs. Many of the ads, including the Obama advertisements had an iconic feel to them. The new Pepsi commercial is even stressing the idea of a new generation:
http://www.youtube.com/watch?v=dF83w9iPPAk

Everyone knows that camera phones have become increasingly popular in today's world, but did you know that an artist actually had his own photography show of photos he took on his camera phone?!

Another interesting thing I found is that there has been several cases where women take photos of their stalkers or flashers on a subway using their camera phone. Then they turn these photos into the police. You can find the article here.

Because camera phones are so convenient, they have been able to document events quickly and easily. Some camera phone photos have made the news, in events like the London Underground Attacks and Saddam's Execution. The article of "The Top Camera Phone Imagines That Made the News" can be seen here.

I was also interested, but not necessarily surprised, to see that there are actually web sites out there with *TIPS* on how to take better photography using your camera phone. This is one of those web sites.

http://www.ferrycorsten.com/twiceinabluemoon.html

The 80's are back! Some parts are good, some parts not so much. It's ridiculously true what they say about fashion trends repeating.

I was at MOA last weekend with a friend. She needed to go to Maurices. They had purses in a dark grey color with bright paint splashes in pastel colors all over it. I remember that style being popular when I was in gradeschool.

Music is moving back to an 80's beat, using synthesizer (Kanye West's new album)

Just goes to show, no matter how ugly the fad, it'll be back.

One thing I've noticed about visual culture lately is its references to other works to make a point. An example of what I mean is the Pillsbury "Home is Calling" commercial.
We all recognize the Wizard of Oz reference "there is no place like home" and clicking their heels together.

One thing that I've noticed is that a lot of clothing companies are moving back toward a lot of styles that were popular in the 80's and early 90's. There was an era of grunge throughout the 90's when clothing styles and colors were very bland. I've seen a huge amount of flashy, bright, psychodelic colors that are reminiscent of the 80/90's era. Even walking into a store like Zumiez has showed me how the styles of shoes and clothing are changing. Neons seem to be very popular now, and even Zoobaz are coming back!!!

One thing that I've noticed is that a lot of clothing companies are moving back toward a lot of styles that were popular in the 80's and early 90's. There was an era of grunge throughout the 90's when clothing styles and colors were very bland. I've seen a huge amount of flashy, bright, psychodelic colors that are reminiscent of the 80/90's era. Even walking into a store like Zumiez has showed me how the styles of shoes and clothing are changing. Neons seem to be very popular now, and even Zoobaz are coming back!!!

I came across this interesting music video. Its simplistic but quite interesting. It is Friendly Fires "Skeleton Boy". With only bean bag beads a few vacuums and fans, they were able to make a visual delight. The song isn't too bad either.

http://www.vimeo.com/2849494

There is so many different types of art out there and somebody has to preserve it so people in the future can enjoy it and learn from it. Glenn Wharton a conservator at the museum of modern art in new york specializes in collecting art from artists and preserving it. The hardest thing he says to do in his job is find ways to preserve the new styles of art. for example one artist he talked about in this article had a couple (man and woman) moving around in different positions kissing. This kind of art shows us the beauty of the human kiss but it is almost impossible to preserve forever. that is where glenn comes in. He also spoke alot about how hard it is to preserve digital media since technology is always changing.