Tales + Things
Interesting article in New York Times Magazine this morning
The Back Story by ROB WALKER
http://www.nytimes.com/2010/09/05/magazine/05FOB-Consumed-t.html
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See > http://talesofthings.com/
Various projects like Totem, Itizen and StickyBits use objects as a starting point for sharing personal stories.
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In each case, these projects are using some version of barcode technology to connect stories to objects and share them via the web.